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Instagram is rolling out a new feature that allows posting content to multiple accounts at the same time. The social network confirmed to TechCrunch that the feature is now rolling out to all users of its iOS app:

Instagram-Post-To-Multiple-Accounts.jpg
An Instagram spokesperson confirms this option is becoming available to all iOS users, telling TechCrunch, "We are rolling out this feature to provide a better experience for people who often post to multiple accounts."
The ability to select which accounts to simultaneously publish the same post to is being made possible through the use of simple toggles that appear when the New Post option is selected.

The new feature is likely to be welcomed by users who have multiple accounts for whatever reason (to separate content, for instance) but it's sure be a hit with marketing companies who manage various social accounts.

Whether users will be able to publish Stories to multiple accounts simultaneously is yet to be confirmed.

Article Link: Instagram Now Lets Users Post to Multiple Accounts Simultaneously
 

Mike MA

macrumors 68020
Sep 21, 2012
2,073
1,751
Germany
An Instagram spokesperson confirms this option is becoming available to all iOS users, telling TechCrunch, "We are rolling out this feature to provide a better experience for people who often post to multiple accounts."

Now let's think about who most of that people might be?
 

Scottsoapbox

macrumors 65816
Oct 10, 2014
1,040
3,999
Sort of puts their 'active user' numbers in a new light. Although maybe this levels the playing field of humans vs bots a bit.
 

mrongey

macrumors member
Aug 9, 2011
89
94
I am on a team that manages pages for multiple locations of the same restaurant, so this is great news for us! Instagram still only allows you to be logged in to five accounts on one device, so spam bots already have other methods they use to post, and this won't affect them at all. I see this as mostly helping legitimate accounts - small to medium-size businesses, people who have personal and professional accounts, etc.
 

FaustsHausUK

macrumors 6502
Mar 11, 2010
455
919
Chicago, IL
There are legitimate uses I care about - record labels who run accounts for their bands, photographers who have different feeds for wedding/event/live music/boudoir - but it’s likely this will mostly make it easier for sponsored post workflows, and sponsored posts on Instagram are already trash.
 
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