Instagram to Scrap Standalone 'Direct' Messaging App

Discussion in 'iOS Blog Discussion' started by MacRumors, May 16, 2019.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Direct for Instagram, the companion direct messaging app for the photo-sharing social media platform, is being killed off by Instagram in the next few weeks.


    First spotted by social media commentator Matt Navarra, this news was delivered to users of Direct for Instagram via an in-app notification, which informed them that the standalone app is "going away" and that their conversations would be transferred to Instagram proper.

    Direct was released in December 2017 as a Snapchat-style app with a camera-first focus, allowing Instagram users to message friends with "fun" photos, videos, and boomerangs. Users who installed Direct had their DM inbox removed from the regular Instagram app to encourage them to use the break-out app for all messaging on the social platform.

    "We want Instagram to be a place for all of your moments, and private sharing with close friends is a big part of that," the Facebook-owned company said at the time. "To make it easier and more fun for people to connect in this way, we are beginning to test Direct - a camera-first app that connects seamlessly back to Instagram."

    Direct was initially rolled out to Chile, Israel, Italy, Portugal, Turkey and Uruguay, but Instagram never gave the app a global release, which is perhaps testament to the fact that the idea never really took off.

    According to TechCrunch, Instagram will continue developing Direct features but within its main app. These new features, which have appeared variously in testing, include encryption in direct messaging, the ability to watch videos with other people, and a web version of the direct messaging feature.

    Article Link: Instagram to Scrap Standalone 'Direct' Messaging App
  2. MrGunnyPT macrumors 6502


    Mar 23, 2017
    I actually used it because a lot of people in Portugal started to use insta as What's App /iMessage
  3. Mac Fly (film) macrumors 65816

    Mac Fly (film)

    Feb 12, 2006
    Waiting for: “independent studies show Instagram makes women more unhappy, so we’ve decided to shutter the whole thing”.
  4. ipedro macrumors 601


    Nov 30, 2004
    Toronto, ON
    It would make the most sense to merge IG messages into Facebook’s Messenger app. They did a great job of simplifying the app and fitting it within iOS’ UI style.
  5. squizzler macrumors member


    Feb 11, 2019
    You Kay
    What’s your point?

    Didn’t know they had a messaging app.
  6. jamツ macrumors newbie


    Feb 28, 2019
    all this time on instagram and ive never seen it or heard of it
  7. jezbd1997 macrumors 6502


    Jul 8, 2015
    Melbourne Australia
    I’d never even heard of it. It wasn’t even available in Australia, gladly though.
    I guess they realised it was causing a mess separating their instagram messaging like facebook messenger
  8. GeoStructural macrumors member

    Oct 8, 2016
    Instagram is the only social media I like. It already feels bloated and ad-ridden, I hope Facebook doesn’t destroy it any more.

    I have read they want to integrate the two, they will also port “notes” and “birthdays” to Instagram soon... I mean, better to keep it simple, no one is asking for that.
  9. Rychiar macrumors 6502


    May 16, 2006
    Waterbury, CT
    never heard of it. IG has always had it built in as they both should
  10. nburwell macrumors 601


    May 6, 2008
    Huh. I didn't even know Instagram had a standalone "DM" app.
  11. randyhudson macrumors regular

    Oct 28, 2007
    East Coast
    Hopefully they do the same with Facebook and Messenger
  12. Sasparilla macrumors 65816

    Jul 6, 2012
    Zuck has a limited amount of time to integrate the growing (and in particular young users) Instagram and WhatsApp programs into stable / loosing customers Facebook as much as possible as quickly as possible - to make it almost impossible to spin them off - as more and more politicians are calling for their spinoff. With the founders of both Apps having left because of these kinds of changes - its full throttle integration ASAP.
  13. iZac macrumors 68000


    Apr 28, 2003
    I love that Facebook messenger is separated from the main Facebook app, it means I can interact with my friends and family that still insist on using that data harvester but I don’t have to actually install the main app. If only I knew that Instagram offered the same dedicated app, I’d have used that too.

    I guess this is an intentional shift for Instagram. Facebook probably hates that many people use Instagram DMs as one of their main instant messenger services and as such avoid the main app - which is exactly why someone would want to use it!
  14. zorinlynx macrumors 603


    May 31, 2007
    Florida, USA
    I wish they'd fix the Instagram website and make it more fully featured. You can't post from it, or send messages. It's really idiotic to have to reach for my phone to do something on Instagram when I'm already sitting in front of a computer with a real keyboard and giant screen.
  15. retta283 macrumors 6502a


    Jun 8, 2018
    Kingman, AZ
    Snapchat is the same. No way to view/send anything on desktop. I don't have any of these apps installed and it sucks because there is no desktop version. Don't use FaceBook, but I will on occasion be linked to Instagram posts, and the desktop version isn't that great.
  16. dysamoria macrumors 6502a


    Dec 8, 2011
    You have a problem with women?
    --- Post Merged, May 17, 2019 ---

    Is this a surprise to anyone who knows that Facebook acquired Instagram?
  17. SoN1NjA macrumors 68000


    Feb 3, 2016
    the pool
    I wasn't either, I've yet to see any tech articles or tips in the IG app that mention it
  18. cgs1xx macrumors newbie


    Jun 10, 2018
    London, UK
    Can't they just merge Insta into FB and bring FB Messages back into FB?!?

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17 May 16, 2019