Instagram Working on Several New Photo Features for iPhone 7 Series


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Original poster
Apr 12, 2001

Photo sharing app Instagram is set to become one of the first platforms specifically designed to take advantage of the iPhone 7's powerful new camera features.

Details of the upcoming update were shared by Instagram's head of design Ian Spalter during yesterday's Apple event in San Francisco, where he demonstrated how the app would make use of several of the new phones' capabilities.

First of all, the iPhone 7 Plus telephoto lens will be controllable simply by dragging a finger up and down in the Instagram camera window, allowing users to adjust the level of optical/digital zoom. Meanwhile, Apple's new Taptic Engine feedback will let users know how much zoom they've enabled when composing stills as well as during video recording.

Instagram is also revising all of its photo filters to take advantage of the iPhone 7 display's wider color gamut, allowing users to see a broader range of hues in their pictures.

Other additions revealed on stage included a 3D Touch action for the Instagram app icon that will let users quickly add a photo to an Instagram Story - the platform's new sharing feature aped from Snapchat.

Lastly, the app will make use of iOS 10's new Live Photos API to convert the video clips into Instagram Boomerang GIFs, which play back and forth on repeat.

The updated version of the app launches later this year, presumably after iOS 10 is released on September 13 and the iPhone 7 and 7 Plus have made it into consumers' hands. Preorders for the devices begin Friday, September 9, with shipments scheduled to start on September 16.

Article Link: Instagram Working on Several New Photo Features for iPhone 7 Series


Dec 7, 2013
Imagine, if the world was only about androids and Samsung. While others move forward, Apple carries the whole industry with them as well, always.
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macrumors 6502a
Nov 8, 2007
Brooklyn, NY
This seems cool, but could be annoying. How does the user know what their images look like to users with screens that can't display the wider color gamut (which right now is a good portion of people)? You literally don't know how the photo would look. I'm pretty sure that when a photographer plans to post a photo online, they set the photo in the most generic color gamut possible to make sure the photo looks right to the most amount of people, even having the ability to use a wider color gamut.

I appreciate Apple and Instagram pushing the envelope and hopefully pushing more manufacturers to make wider gamut screens. But, I'm not sure it's a great idea to force color management issues onto the general public.


macrumors 68000
Oct 3, 2012
Instagram's head of design and some other women who was also presenting something on stage were really creepy guys. Compare that to the friendliest Shigeru Miyamoto.
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