Well, we're just repeating ourselves here. Look, you keep skipping steps and saying "see how simple?". Well NO IT ISN'T. Just read what I wrote... is there really a point to my writing again what I just wrote? There are MANY files in your dmg image - how do you know which to drag? Why can't I just click on the dmg and it installs to the default folder - END OF THE ENTIRE PROCESS. Why do I have to OPEN the dmg? WHY? So that I can see more icons inside? Why? I don't know WHICH file to drag. Why can't I just click the dmg, and THAT'S ALL. OVER. But it isn't. Why does a DRIVE suddenly appear? So wait, now I have to click that drive? How do I know that? Why can't I click the dmg - and THAT'S ALL - APP INSTALLED. OK, so now I've got a drive - I have to open - I have to pick WHICH icon - I have to DRAG the icon to a folder... WHY? Why can't I click the dmg - and THAT'S ALL - APP INSTALLED. But wait, there's more. So, I dragged the file(hopefully the right one!) into the folder (ugh, so I have to maneouver toward some folder, awkward, awkward - why can't I just click on a dmg aand THAT'S ALL - APP INSTALLED) but now I have to CLEAN UP... hmm... what can I remove? Dmg? Maybe - but who says? After all, some of my apps only run FROM the dmg, so removing that removes my app (that's how my vlc app works!). How am I supposed to know? And how intuitive is it, that now I'm supposed to drag the "drive" to the trash - what happens to all those extra files in the drive apart from the one I dragged to the applications folder? AAAAARGH!
Why can't I JUST CLICK ON A LINK OR CD AND IT INSTALLS THE APP TO A DEFAULT APPLICATION FOLDER AND I'M DONE!!! DONE!!!! You want simple? That's simple. Everything else is unnecessary crap. You want your app to be installed. That's all. You should only have to know to click once, and where to find it. That's it. Here's the key to the car, here's the ignition, you turn it. End of story. My life is not enriched if in order to start a car, I'd need to go through 20 steps and then clean up after that, maybe wash the car huh? I want to install an app. I click once. Installed. Over. I don't want to open, root about, drag, drop, clean, mount, unmount, pray, touch wood, apply a handcrank, start up a rocket, involve the neighbour, kill a chicken or build a snowman. It does not add to my life or ease of use of the computer in any way to complicate the installation process any more than: click - BOOM (Steve's voice) - DONE.