Be careful with Squaretrade. The plans look a lot alike on the surface. They both cost $99. Regular Applecare didn't used to include accidental damage coverage, but Applecare+ does. Both Applecare+ and Squaretrade cost $50 per claim for accidental damage. Applecare will cover 2 incidents of accidental damage, Squaretrade doesn't have a limit.
The big difference comes in here...this is from Squaretrade's website, sample service contract:
"VALUE OF YOUR COVERAGE
The total value of your Care Plan is in most cases equal to the purchase price of your item. For every valid claim filed against your item for which we provide repair services, the total value of your coverage is reduced by the cost of the repair services rendered. In the event a valid claim is filed with us and repair costs are estimated to exceed the current value of your Care Plan - the balance of your Care Plan value will be offered instead."
So, if you paid $199 for your phone, it appears they'll cover a total of $199 worth of damage to it. Then your Care Plan is null and void. Not such a great deal in the end.