Intel now has "Ultra" chips

[Longplays]

Still not 5nm or even an SoC with an iGPU that has better than Intel iGPU performance

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[dugbug]

Intel Ultra, Ultra Pro, Ultra Max, and Ultra Ultra

 

[Eason85]

Intel and Microsoft are two of the worst-managed giant companies around. It's impressive.

 

[Icelus]

Much clearer...

* Core Ultra 7 1003H (16C/22T)
* Core Ultra 7 1002H (16C/22T)
* Core Ultra 5 1003H (14C/18T)

 

[jz0309]

hmmmh, remember when Gelsinger called out a certain "lifestyle company"? LOL

 

[AustinIllini]

It's like Apple ultra but complete garbage

 

[anshuvorty]

Its so obvious that Intel is using Apple's nomenclature so that clueless consumers will be confused and buy their chips instead of the Apple Silicon chips

 

[MacDaddyPanda]

IDK, Superlatives have always been used in marketing. Especially if we're talking about touting performance. lol.

 

[4087258]

Intel lineup is a complete joke.
Different singlecore and gpu performances for each chip on each generation; celeron, atom, i3, i5, i7, i9, xeon… The consumer always get screwed.

 

[Sun Baked]

They should have gone with Plaid.

 

[bobcomer]

Still not 5nm or even an SoC with an iGPU that has better than Intel iGPU performance

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What a stupid name. I'd rather go back to i

 

[dmccloud]

The rebranding itself should indicate how worried Intel actually is regarding Apple Silicon. It feels like a lame attempt to capitalize on "ultra" branding, and it could be a way to restart their numbering scheme

If Apple trademarked anything including the word "Ultra" for it's SoCs, they could (in theory) have a trademark case against Intel for this one.

 

[Mr. Dee]

This is pathetic, they are just riding off Apple's Ultra branding.

 

[klasma]

Intel and Microsoft are two of the worst-managed giant companies around. It's impressive.

Pat Gelsinger is actually quite competent. He’s got a very large ship to turn around now though.

 

[Silencio]

Patiently waiting for some dumb company to dust of the "Extreme" moniker like it's the late 90s again.

 

[B S Magnet]

Still not 5nm or even an SoC with an iGPU that has better than Intel iGPU performance

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News of Intel Core Ultra arrived at the end of April, well before the premiere of the MK2 Ultra.

In this (rare) case, Intel scooped Apple on CPU naming claims.

 

[SB1500]

I heard about this on the LTT podcast. I think it's definitely related to Apple's naming scheme. If lucky, Intel will confuse customers into thinking it's the same or similar... What ever happened to i3, i5, i7? That was easy. Didn't even know there was an i9.. since when?!

 

[Icelus]

Didn't even know there was an i9.. since when?!

Since 2017. Apple had it as an option in the iMac 5K, Macbook Pro 15" and Macbook Pro 16".

Intel Core i9-7900X review: The fastest chip in the world, but too darn expensive

When eight-core Ryzen costs £300, do any of these new Intel chips make sense?

arstechnica.com

 

[Bodhitree]

News of Intel Core Ultra arrived at the end of April, well before the premiere of the MK2 Ultra.

In this (rare) case, Intel scooped Apple on CPU naming claims.

Hmm and the M1 Ultra, March 2022?

It seems just a branding land-grab.

 

[B S Magnet]

Hmm and the M1 Ultra, March 2022?

It seems just a branding land-grab.

“CLAIMJUMPERS!”

 

[Solomani]

Intel Ultra, Ultra Pro, Ultra Max, and Ultra Ultra

And soon.... Intel Ultra Max Pro Infinity.

 

[T'hain Esh Kelch]

What a stupid name. I'd rather go back to i

You still can. Mobile chips still have the i.