it would probably be CORE3 Quad and CORE4 Quad/Octo which doesn't sound too bad.
Core i7 is just lame.
it's the same with microsoft, they keep changing naming schemes:
windows 3.11 (version number)
windows 95 (year)
windows 98 (year)
windows NT (complete random letters, nobody knows the meaning of "NT" for sure)
windows 2000 (year, but built on the mysterious "NT" technology)
windows ME (overhyped word "millenium")
windows CE (huh?)
windows XP (overhyped word "experience" and trying to sound like OS X)
windows vista (just plain bad name)
windows 7 (version number AGAIN?)
Windows 7... Now I know why they got Seinfield to promote Microsoft
But I really wonder what will happen in Australia with Intel calling it Core i7 because a broadcasting company in Australia owns this name
www.i7.com.au