Interesting change in 'marketing' re: Web Experience on the iPad

Discussion in 'iPad' started by samcraig, Mar 5, 2010.

  1. samcraig macrumors P6

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    Jun 22, 2009
    #1
    The newest press release which talks about ordering/pre-ordering the iPad doesn't state what Jobs did at the keynote - which was to say the iPad was the "best" way to experience the web. Instead, a softer approach is used and is tied into the interface - "Pad's revolutionary Multi-Touch™ interface makes surfing the web an entirely new experience, dramatically more interactive and intimate than on a computer."
     
  2. 4DThinker macrumors 68020

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    #2
    In their current litigious state, Apple is dotting all the i's and crossing all the t's. This includes trying to erase any incorrect statements Jobs made in the keynote. They know they've angered the general population by suing HTC, and don't want to leave any opportunity for a law suit from the general public. You can bet the vultures were hanging on that exact statement by Jobs, and ready to Class-Action sue when the browser doesn't live up to that statement. JMHO ;)
     
  3. flyguy206 macrumors 6502a

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    #3
    everything is subjective to a person personal taste. But come on now it is just markting
     
  4. anthonymoody macrumors 68020

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    #4
    Yup, using unqualified hyperbole (e.g. "best") in formal marketing is not smart, which is why it was never in formal marketing copy. Claims like that were at the heart of the dispute b/t ATT and Verizon re: their networks.

    Uhh, no, the 'general public' is not remotely angered by Apple suing HTC. In fact the general public has no clue about this. They really couldn't care less.

    Also, spoken statements - even in a formal introductory setting ala SJ's keynotes - are not formal marketing copy, and thus are not treated in the same manner under the law. And product or service you purchase or sign on to is covered only by formal marketing copy and "the fine print." SJ's verbal comments in the keynote have zero impact when it comes to potential suits, class action or otherwise.
     
  5. samcraig thread starter macrumors P6

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    #5
    Jobs' keynote was specific, rehearsed and carefully plotted. The statement he made was not by accident.

    I'm just noting the change in "tone" / focus.

    I didn't pass judgement other than to say it's an interesting change.

    eta: (this was posted before yours Anthony... I agree with you. Which is why Apple (I don't think) would DARE to put it in print that it's the BEST way to view the web.
     
  6. diabolic macrumors 68000

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    #6
    "Best" is so subjective anyway. "More interactive and intimate" sounds more descriptive.
     
  7. miles01110 macrumors Core

    miles01110

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    #7
    ...the AT&T/Verizon "there's a map for that" was due mostly to misinformation, not "unqualified hyperbole." The original Verizon commercials made it seem like blank areas on AT&T's coverage map had zero coverage when in fact that was not the case.
     
  8. anthonymoody macrumors 68020

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    #8
    Yes but the dispute was rooted in prior marketing wherein the term 'best' was thrown around extremely loosely when describing their respective networks.

    That in turn led to a requirement on both ATT and Verizon's parts to qualify - carefully - exactly what they were claiming about their networks.

    And *that* in turn led to the straw that broke the camels back: the commercial you're referring too wherein Verizon wasn't - in ATTs view - explicit enough about exactly what they were claiming.
     
  9. blackNBUK macrumors 6502a

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    #9
    Interesting to know about the ATT and Verizon case.

    Personally I pretty much ignored Apple's statement as what makes the "best" web browsing experience is utterly subjective. If you value couch surfing highly then the iPad may well be "best". If you want to play Flash games then it going to be one of the worst.

    However if Apple will be expected to somehow prove that the are "best" then dropping the claim seems wise.
     
  10. Arran macrumors 68040

    Arran

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    #10
    I can just see them all in court - arguing over the precise definition of 'magical'.

    Wonder who they'll call on as professional witnesses? :)
     
  11. anthonymoody macrumors 68020

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    #11
    Like in the Clinton/Lewinski thing - "It depends on what your definition of 'is' is your honor." Or something like that :D
     
  12. smetvid macrumors 6502

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    #12
    Harry Potter of course.
     
  13. samcraig thread starter macrumors P6

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  14. mrgreen4242 macrumors 601

    mrgreen4242

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    #14
    It still says "The best way to experience the web, email, photos, and videos. Hands down." on the Apple iPad website. I don't think they are changing the marketing, just offering more descriptive words for journalists, reviewers, and bloggers to pick up on and regurgitate.
     
  15. EssentialParado macrumors 65816

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    #15
    I agree. I don't see this as Apple suddenly back-tracking at all, it just seems like a different marketing blurb.
     
  16. hashholly macrumors 6502

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    Oct 13, 2008
    #16
    lol general population? Most people do not give a **** about companies suing eachother.
     

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