I would like to share with you some findings on Apple's website: As you might already know, the product codes for the 2012 iMacs are the following: MD093LL/A? MD094LL/A? MD095LL/A? MD096LL/A? In addition, a typical valid link to Apple's store 'configure your mac' link would be something like : http://store.apple.com/us/configure/MD101LL/A? The above leads to the MacBookPro 'configure' page. Typically, if a link is invalid, in case of wrong model no. etc., apple redirects you to this page: Page Not Found http://store.apple.com/us/configure/MD100LL/A? (I have entered a non existent model no: MD100LL/A) Now in case of the 4 new iMac models the links would be: http://store.apple.com/us/configure/MD093LL/A? http://store.apple.com/us/configure/MD094LL/A? http://store.apple.com/us/configure/MD095LL/A? http://store.apple.com/us/configure/MD096LL/A? Those 4 links while obviously not leading to a 'configure' page yet, seem to have completely different behavior than a wrong link as mentioned above. Instead of getting to a "Page Not Found" as you should, you will be redirected into the "View Cart" page: http://store.apple.com/us/cart This of course means that the pages are reserved for future, lets hope not-so-future use! That's all guys! If someone can do a little more digging to the store than I did I think he would be more than welcome! I can't wait for the above links to start working, especially the MD096LL one !