Being so bothered that Apple and many others are using this chipset I did searching to see if I could nail down what the thing really costs? If you have more info to add please do because it seems to be pretty hard to find .But did find this older article from 5 months ago http://xtreview.com/review82.htm and they nail the price then at $4 in lots of 1,000. We all know apple buys millions of these things. I just want to make it clear for us Mac Consumers what this thing is costing and question why we cant get a decent GPU in most of Apples offerings. GMA950 is a less then $4 chip. Thats pretty much says it all.