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joshneedham

macrumors member
Original poster
So, my girlfriend ordered her 38mm sport with white strap on the evening of the 11th, and her ship time was 'June'. Fast forward to yesterday, and her order is 'preparing for shipment', no charges yet though. Today, she gets the EOD, but minutes later, her card is charged, and she then gets email notification that her order has shipped and will arrive tomorrow. Interesting...
 
First message, received yesterday...
 

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So, my girlfriend ordered her 38mm sport with white strap on the evening of the 11th, and her ship time was 'June'. Fast forward to yesterday, and her order is 'preparing for shipment', no charges yet though. Today, she gets the EOD, but minutes later, her card is charged, and she then gets email notification that her order has shipped and will arrive tomorrow. Interesting...


Looks like Apple is holding back on the supply artificially (as far as web order delivery estimate goes) to create appearance of scarcity to drive sales...
 
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