Many people might have overlooked this - it's interesting what Apple is doing with the Apple Watch. Apple won't need lines on opening day for others to gauge how well the Apple Watch is selling! They'll be in the stores starting April 10 - with no chance to take one home until April 24. So, Apple stores will be crowded on April 10th and the weeks going forward with people going in to check out the watches. Most of these people will just be curious, with no intention to buy the watch. But Apple will get press and hype regardless. I bet there will be no 'launch date' lines, as Apple will want people to order early, and come in later to pick up - thereby eliminating the possibility of 'no lines' and a catastrophy. So even if the Apple Watch doesn't sell well, nobody will 'know' for a long time. Even in an earnings call, Apple can 'hide' the sales because the Apple Watch is under the 'accessories' category just like Apple TV. And if it sells well, Apple can announce the good numbers, but they don't have to announce bad numbers. Very ingenious - Apple. See? Apple can 'innovate' with they way they sell things!