Intersting article from macworld - discuss

flat five

macrumors 603
Feb 6, 2007
the writer seems to think there will be about 20 people in line..

or.. he thinks there will be a lot of people in line but they'll be dealt with as if there were only 20..

for example.. here's a line at w14th store that's 4 blocks long (iPhone 6).. you basically see about two of the blocks in this image.


...40 blocks north, there was a line nearing 15blocks long (about 1400 people).. etc.

take the article writer's logic:

Once customers realize that they can’t but an iPhone X (and likely won’t be able to for many weeks), an Apple specialist can swoop in to explain why iPhone 8 Plus is just as good. “It has the same processor and storage,” they’ll say. “It has wireless charging, and comes in a cool gold color. Oh, did I mention it’s $200 cheaper?” With that sales pitch, I’m willing to bet that more than a few people will opt for the downgrade.

..and apply it to these lines.. it's borderline ridiculous that 'an Apple specialist' will be giving this sales pitch when customers realize there are no X models for sale..
unless, maybe, they have a thousand or so specialists ready to pounce on all these line standers.

if Apple's move here is to attract this many people to stores, then try to bait&switch them, they'll likely face inciting-of-riot charges at at least one of these NYC locations ;)


macrumors 6502
Apr 15, 2012
I’m actually optimistic that Apple has said that there will be in stair stock, thinking maybe once again the speculation is wrong and there may be a good amount of stock!
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macrumors Core
Aug 31, 2011
ten-zero-eleven-zero-zero by zero-two
Angela Ahrendts recently made this statement…

"Internally we said the tagline was 'an iPhone for everyone,'" Ahrendts told CNBC. "I prefer that we ask you who you're buying it for. If they're 6 or 7 years old, what do they need? If it's someone who's leaning into something else, what do they need? We do that with Mac, we do that with iPad, why wouldn't we do that with [the] phone?"

Perhaps a harbinger? Who knows…

Maybe the lines will be the same as with the 8/8+, minimal. Again who knows.

Only Friday will tell.


macrumors regular
Apr 18, 2010
If you’re willing to wait in line for an iPhone X, you probably really want an iPhone X and have long decided that you don’t want the 8. People who can be pushed over to the 8 by a little sales pitch are not the type of people who wait in line.
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macrumors 6502a
Jun 14, 2010
You can buy an iPhone 8 right now thanks to the amazing supply chain that Tim Cook and Apple built. It's a great achievement.

Why do you need to wait in line on X launch day to buy an iPhone 8? It makes no sense. Fake news.