wrylachlan said:
Wow, some of you people need to take an economics course in the worst way. The price a vendor sets for an item is related to demand, not cost. It doesn't matter one bit what it costs to make a CD. The price is whatever price will net the greatest profit.
Hope you'll be sitting with us in the front row!
For one thing, profit=revenue-cost, so if profit drives pricing then cost is certainly involved.
Mostly though, I think you're forgetting about the supply curve... The one that intersects the demand curve and thus indicates the equilibrium or "market" price. The higher the price, the more units producers are willing to put out there. This is for many reasons, but among them is the fact that as price goes up more producers are able to justify the cost of production. Demand brings more producers into the market to get a piece of the pie, but competition keeps prices close to the cost.
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We might as reasonably dispute whether it is the upper or the under blade of a pair of scissors that cuts a piece of paper, as whether value (price) is governed by utility (demand) or cost of production (supply)"-- Alfred Marshall, Principles of Economics, 8th ed.
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Think about it-- people must buy enormous numbers of plastic bags, so why doesn't a bag cost an inordinate amount (as it should if price were set by demand)? Because competition comes in and new producers are able to undercut the old if margins are too high-- the price asymptotically approaches the cost of production as unit shipments go up.
wrylachlan said:
If they set the price too high, though they will get more per album sold, less people will buy it so the total profit goes down. If they set the price too low, they're throwing away some of the profit potential because lowering costs can only increase sales so much (I don't care if Britney Spears is $10 or $5, I'm not buying).
If they set the price too low, they'll be selling below their cost to produce and be losing money on every unit sold which is not a sustainable position.
In a rigged market, such as one where price-fixing is involved, more profits can be gained from setting an unnaturally high price-- but this can only happen if competition is eliminated. Two things happen when the market is upset in this way-- consumers get fleeced because they aren't seeing competitive benefits and innovation stalls because there is no need outperform competitors. There are also significant knock-on effects in related industries-- if DRAM prices are fixed, then computer manufacturers are hurt because they are forced to sell at higher prices, and then all industry is hurt because the economy can't benefit from computer related productivity gains. In effect, the oligopoly is taking its profits from the pockets of other industries.
wrylachlan said:
This isn't greed, its basic market economics at work. If something is more expensive than you're willing to pay, don't buy it. Simple.
And as for record companies making massive profits, do the homework yourself and you'll realize this is not the case. In terms of ROI, Apple is a much much more profitable company than any of the music publishers out there. Most of this is because for every successful act, there are ten acts that don't make back the money that record companies put into them. And for the ones that do make it, the record companies play a large role in making it happen.
Price fixing is
not basic market economics at work-- which is why it's illegal. Lobbying for government legislation regulating "fair use" is
not basic market economics at work-- that's intervention for the sake of greed or protection of cultural investment depending on your view.
Media companies (music, movies, etc) are masters at moving money around through their various sub-organizations to hide or show profits as they choose (ask Peter Jackson). Since none of the labels only sell music, nor does Apple, it's hard to make the kind of comparison you're talking about.
I did quickly check Time Warner and Vivendi and both have higher profits than Apple. I'm not sure what "profitable in terms of ROI" means, but in terms of ROE (which I guess you can think of as shareholder investment, or ROSI

) Vivendi has better numbers than Apple, Time Warner is worse.
If I try to take your point on ROI, however, one has to wonder... Return on Investment is a measure used to decide where to put scarce resources. If a record company can't make a decent return selling music then the management needs to be called to account. In this case, I think they need to be asked why they're so slow to adjust their business to new market realities... It's hard to imagine a better ROI than "encode once and have Apple pay your distribution costs".
Basic economics says that new technologies move the supply and demand curves and establish a new market price (typically moving the supply curve left and demand curve right setting a lower equilibrium)-- the record industry hasn't adapted.
The fact of the matter is, people are making that simple choice you prescribe-- they're not buying music. They're taking it. The pricing behavior of the record companies and the moves by Congress that seem to be based on an assumption that every consumer is a criminal have changed the tenor of P2P from theft and piracy towards acts of civil disobedience.
Truth is, there's an added cost (conscience) in file sharing. It's free monetarily, but people seem to be showing that they'd rather pay for something through iTMS than take it for free, almost as easily, and with less restrictions. Apple has something like 10% of the overall download market, which is impressive given the cost equation: $1+DRM vs guilt + a little fear - anger. That tells me that if the RIAA really wants to stop illegal downloads, they need to push the cost equation further in favor of legal downloads.
wrylachlan said:
I mean its a simple occam's razor thing. If the bands thought that they would be better off without the labels, they'd strike out on their own. Since hardly any of them do, you have to figure that either they're all criminally stupid, or that the labels actually do provide a service...
Who do you think pays upfront for studio time? The band? Hell no. Who pays the marketers who work to get the songs into radio station rotations and MTV?
While there are a lot of bands I wouldn't be so quick to move out of the "criminally stupid" category, the main reason bands need to sign with a label is distribution. The labels have a lock on distribution, air time and shelf space-- a lock that's borderline anticompetitive.
Another market reality that the labels are going to need to come to grips with though is how easy it is becoming to self-produce your music. I suspect that one of the reasons they don't like this move to download services (and the likes of MP3.com) is that it gives artists a potential end-run around the labels: master your track in Logic and upload to iTMS. Apple isn't doing this now, presumably to keep the labels happy and because it would be a logistics nightmare, but the potential is there. I understand that myspace.com has built quite a reputation for grassroots marketing in this kind of thing.
There has been tension between artists and business long before music was first cut into wax and the first criminally stupid but very talented musicians saw their work making some schmuck in a suit very wealthy. Napster was just the kind of disruptive event that could lead to artists removing the blinders and taking the bits out of their mouths.
The labels are losing their choke point, and they're using lawyers and lobbyists to try and perpetuate the old model rather than be proactive in competing in a changing market.
wrylachlan said:
Geez, you'd think the labels had eaten your babies the way some of you engage in such uninformed attacks. If there's anyone to blame for the state of music today its consumers who choose, time and again, Britney Spears and Co. over quality musicians.
I'd counter that if there's anyone to blame for the state of the music industry today, it's the labels who continually alienate their customers and seem incapable of marketing anything but best-of albums and rehashed beats by models chosen more for their looks than their talent.
The uninformed attacks that I see come on a daily basis from the industry. There is clearly demand for music, and I think their ineptitude accounts for more of their financial problems than piracy does.