http://www.reuters.com/article/2014/02/03/us-att-pricecut-idUSBREA100K720140203
I bet AT&T, Verizon and Sprint executives having been hating T-Mobile in the past year for being such a maverick.
On the plus side, consumers are better off when there is "real evidence of increasing competition."
Shares in U.S. mobile operators fell sharply on Monday after a AT&T Inc price cut fueled fears from investors that market leader Verizon Wireless and other rivals would have to react.
AT&T shares closed down 4 percent a day after the No. 2 U.S. mobile services provider slashed the monthly fee for a data plan from $40 to $15.
Some analysts saw the price cut as a drastic step that could force rivals such as Verizon Communications to response with their own price cuts and, as a result, hurt profits across the industry. AT&T and T-Mobile have been at each other's throats for months, with offers aimed at each other's customers, but many analysts had hoped that fight would be contained.
Shares in Verizon fell 3 percent, as did No. 4 operator T-Mobile US shares, and Sprint stock ended down 5 percent after AT&T's move on Sunday.
"Now we're seeing real evidence of increasing competition having real cost to the industry," said Jonathan Chaplin, a New Street Research analyst who saw the price cut as a sign that AT&T's recent efforts to regain market share lost to T-Mobile had not been successful.
I bet AT&T, Verizon and Sprint executives having been hating T-Mobile in the past year for being such a maverick.
On the plus side, consumers are better off when there is "real evidence of increasing competition."