Quoting myself from a thread down in the watch sub-forum, as much as I'd like an Apple Watch Face Store, I don't see it happening any time soon, for several reasons:
- Apple is heavily invested in design, they (arguably reasonably) feel themselves to be pretty skilled at it, and figure they can make the best watch faces (I recall hearing that some of the top designers on the watch team were/are also fans of high-end analog watches) - this is arguably their pride "hurting" their customers, but when Jony Ive makes those videos saying, "This is the best XYZ we've ever made", I believe he really means it.
- Because of the limitations in the previous point, watch faces submitted would require a large amount of time-consuming vetting and likely result in a high percentage of rejections. They may simply not want to invest the time in vetting the huge influx of submissions they'll get now (and there's no practical way to say, "no, only submit the good stuff"). A ton of developers of varying levels of competence will see it as a minor gold rush (just like the original App Store), and race to submit something/anything, to "get in on the ground floor".
Addressing your first point, I do think Apple has done a really nice job with some of the original watch faces that were implemented. More so, the solar watch face, the planets, and the animated butterfly/jellyfish watch faces. I know they be conducted a lot of studies and time to even reflect how those animated watch faces actually make movements what the butterflies and jellyfish. I agree they take pride in those watch faces. And I also do think the Apple just wants control over the watch faces until they deem it necessary or if they allow third-party access to create their own.
Addressing your second point. Yes, I know Apple would have to spend some time vetting or monitoring what type of watch faces would be available for download. Because the last thing they would want would be any type of suggestive themes or paraphernalia that would have a poor reflection on the watch. Some have an appreciation for those themes, but ultimately Apple wants the watch to be a reflection of them.
That said, perhaps not anytime soon, but I do see them allowing some type of access to watch faces or at least providing an Apple Watch store that could be available for free download or various purchases for watch faces.
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Ah, but software developers are not choosing which shade of blue fluoroelastomer to pour into the Sport Band making machine. Changing colors of physical things does not pose the same technical challenges as keeping code running efficiently.
Yes, two separate things. But the idea still stands that we could still have additional options for watch faces through various updates throughout the year. This goes back to Apple having complete control over the watch faces and only they make it permissible for when the watch faces release and what type of watch faces. But I think it's a fair argument and most would agree, if Apple could implement various watch faces throughout the year, It would keep the watch refreshed internally and physicslly with watchbands. I think it's a very feasible thing to do, especially being how much control they have over the watch.
Apple plans long ahead of any updates before we even have a grasp of what they're going to be doing. Especially, considering the amount of watch updates that we receive each year. It's Not unreasonable and it's very possible.