iOS 11 to Bring 'Business Chat' to Apple's Messages App

Discussion in 'iOS Blog Discussion' started by MacRumors, Jun 5, 2017.

  1. MacRumors macrumors bot

    MacRumors

    Joined:
    Apr 12, 2001
    #1
    [​IMG]


    [​IMG]
    On Apple's Developer site, there's a section outlining an upcoming iOS 11 Messages feature called "Business Chat."

    Business Chat wasn't mentioned during the keynote event, but based on the text that describes the feature, it's going to allow businesses to make themselves available for quick chats directly in Messages for customer service purposes. Customers will be able to find businesses using Safari, Maps, Spotlight, and Siri, and then initiate iMessage conversations.
    As The Verge points out, Business Chat will allow Apple to compete with social networks like Facebook and Twitter, where businesses use direct messaging functionality to interact with customers.

    Features like Apple Pay and calendar integration will be added to the Business Chat option, allowing customers to make purchases right in a chat session, and it will also support third-party apps so businesses can develop custom features.

    Apple plans to provide more details on Business Chat during a developer session that will take place on June 9 at 10:00 a.m. Pacific Time.

    Article Link: iOS 11 to Bring 'Business Chat' to Apple's Messages App
     
  2. nabeel24 macrumors regular

    Joined:
    Oct 24, 2013
    #2
    Great gateway to connect with customers for businesses.
    Unfortunately I'm guessing this only works for people with iPhones (iMessages)?
     
  3. DrJohnnyN macrumors 65816

    DrJohnnyN

    Joined:
    Jan 27, 2010
  4. geniusj, Jun 5, 2017
    Last edited: Jun 5, 2017

    geniusj macrumors regular

    Joined:
    Feb 27, 2004
    Location:
    Sunnyvale, CA
    #4
    This is how WeChat is used in China. You can chat with businesses, order from them, pay, and they can set up custom apps. It's pretty awesome. Cross-platform would be better, though.
     
  5. jmh600cbr macrumors 6502a

    jmh600cbr

    Joined:
    Feb 14, 2012
    #5
    A necessary move but not noteworthy. I'd like browser based iMessage.
     
  6. stiligFox macrumors 65816

    stiligFox

    Joined:
    Apr 24, 2009
    Location:
    10.0.1.3
    #6
    Awesome!! How cool is that? This will be great for my home business thing that I should be dedicating more time to...
     
  7. TwoBytes macrumors 68030

    TwoBytes

    Joined:
    Jun 2, 2008
    #7
    Is this a way for business to get your number and spam you then?
     
  8. Altis macrumors 68030

    Joined:
    Sep 10, 2013
    #8
    I was hoping this would just be an iMessage app without the clutter of stickers, doodles, GIFs, and whatever else they manage to stuff in.
     
  9. bommai macrumors 6502a

    bommai

    Joined:
    May 23, 2003
    Location:
    Melbourne, FL
    #9
    Maybe in business chat mode, we should be anonymized so that they can't spam us.
     
  10. Relentless Power macrumors Penryn

    Relentless Power

    Joined:
    Jul 12, 2016
    #10
    I'm assuming you are correct. Either way, fairly clever idea for something more specific for a business and its customers as you noted.
     
  11. jonnysods macrumors 603

    jonnysods

    Joined:
    Sep 20, 2006
    Location:
    There & Back Again
    #11
    I'm excited about using this for my clients. I wonder what it costs to receive funds through Apple pay
     
  12. chopdog macrumors member

    Joined:
    Mar 5, 2007
    #12
    I bet companies like LiveChat are delighted to hear this news :(
     
  13. tillsbury macrumors 65816

    Joined:
    Dec 24, 2007
    #13
    This is going to be great for small business support, as well as the big guys. Very much looking forward to this...
     
  14. ra.skill macrumors member

    ra.skill

    Joined:
    Sep 11, 2015
    Location:
    Taiwan
    #14
    This is only going to work if it's cross platform... otherwise, communicating with only 20% of your customers and not the other 80% (android) is useless.
     
  15. geniusj, Jun 6, 2017
    Last edited: Jun 6, 2017

    geniusj macrumors regular

    Joined:
    Feb 27, 2004
    Location:
    Sunnyvale, CA
    #15
    If you guys aren't familiar with WeChat (which it sounds like Apple is copying the concept of) and how it's used in China, I highly suggest looking it up (I'm sure there are good videos on it). As China basically skipped the PC as a platform that everyone uses, WeChat (a mobile app) is their way of interacting with just about everything. Ordering delivery? There's a WeChat app for that. Paying for something in person? Alipay and WeChat wallet are ubiquitous. Want to schedule an appointment to get your hair done? WeChat app.

    Think of WeChat apps as lightweight mobile sites that are tied to a business's phone number. When you add a business to your WeChat, you gain not only the ability to send arbitrary messages to them, but you also gain access to this app. For example, you could use WeChat to schedule a hair appointment, and then chat with the salon to tell them if you're running late or early.

    If Apple succeeds in bringing this to the US, it will be by far the most significant thing they announced at WWDC this year. To be successful though, I think they'll have to make it cross platform. Otherwise Facebook will come and eat their lunch.
     
  16. Lord Hamsa macrumors 6502a

    Joined:
    Jul 16, 2013
    #16
    I mentioned the Messages payments and "business chat" to my wife , and she's hoping she'll be able to use that with our daughter's girl scout troop for taking cookie payments at booth sales. So few people care spare cash anymore, and they lose sales if they can't take electronic payments.
     
  17. autrefois macrumors 65816

    autrefois

    Joined:
    Oct 22, 2003
    Location:
    Somewhere in the USA
    #17
    Maybe this will be their toe in the water for bringing Messages support to Android? We can always hope...
     
  18. ra.skill macrumors member

    ra.skill

    Joined:
    Sep 11, 2015
    Location:
    Taiwan
    #18
    Fingers Crossed
    Ive been awaiting the day I can delete WhatsApp, LINE, Messenger, Viber, WeChat and Signal and use only 1 APP.... iMessage!
     

Share This Page