Saw an article talking about this and the fact Apple was trying to do this and extricate itself more and more from GS for the card (do more of it just internally) - guessing this is a long term goal.
Can't see that happening actually - getting into advertising etc. where the user is the product, that I could see continuing to corrupt Apple in the future as the only way to do better with that is to exploit the users worse and worse as time goes on (look at Google Search over time to see that). The advertising seriously worries me for Apple. Hard to see the Apple card actually doing that, they've had Apple Cash for so many years.
Apple slowly becoming a bank is going to be the company's downfall.
Can't see that happening actually - getting into advertising etc. where the user is the product, that I could see continuing to corrupt Apple in the future as the only way to do better with that is to exploit the users worse and worse as time goes on (look at Google Search over time to see that). The advertising seriously worries me for Apple. Hard to see the Apple card actually doing that, they've had Apple Cash for so many years.