This is a competitor to AnyList the same way that TextEdit (which now supports full RTF formatting) is a competitor to Microsoft Word.
To be sure, this sounds like a great feature that many will appreciate; and it’s not hard imagining quite a few deciding that this is all that they need, obviating the need for them for AnyList.
But AnyList has had for a loooong time full recipe integration … as in, you can be following along in the kitchen with a recipe, realize that this recipe you’re working on just put a big dent in your supply of almonds, and tap right there to add that ingredient to your list. Or you can use it for meal planning and either selectively add ingredients to the list or tap a button to add everything.
I haven’t used it, but it also supports full Instacart integration, too. I can easily imagine that, were I an Instacart user, I’d be totally all over that one.
if the AnyList marketing team is as good as I suspect they are, they’ll leverage off of this … let people know that, yes, this is a great new feature for Apple to have added … but AnyList can do that and so much more. After all, the sort of person who’s likely to get excited about this feature is likely to get even more excited about what AnyList can do …
b&