I don't know the veracity of these claims, but I do want to say that I don't think Apple should monetize privacy in this way. There are already people, like myself, who flock to Apple precisely because of (although not only because of) the privacy and confidentiality issues so we are already willing to pay to get into the Apple ecosystem. At that point, Apple shouldn't again monetize privacy and confidentiality by offering additional services for that. They should just make it a part of the default of being part of their ecosystem.