To the best of my knowledge, it's only really in the USA that iMessage is a dominant force in messaging.Meanwhile the rest of the world moved on to messaging apps that just work. Like WhatsApp.
I’m not particularly a fan of WhatsApp or Meta. But it just works on any phone and any carrier. And it’s the default messaging app in huge parts of the world.
I just don’t understand why Apple Messages is still relevant.
As you say, for most of the rest of the world (excluding China), WhatsApp is the lingua franca of messaging.
As to why iMessage is discussed on the internet so much, when most of the world doesn't care a less about it - sites like this, Reddit etc. are all based in the USA and with (presumably) the majority of its users being in the USA.
Ditto Apple's quips about 'green bubble friends' at WWDC are only relevant in the USA. No one else cares.
Personally, I really dislike Meta and hate having to use WhatsApp.
So I'd much rather e2ee RCS (plus all of the modern messaging niceties) be something that's seamless in Apple Messages, as I'm probably not going to be able to get my mother to use Signal...