Redesign? They can’t even locate the search bar consistently across Apple’s native apps: in some apps it’s on the top, in some it’s a magnifying glass on top right, in some apps it’s at the bottom, in others it’s a magnifying glass in bottom right, in some apps it’s a magnifying glass in bottom tab bar….
Couldn't agree more. iOS 26 and MacOS Tahoe have been a real step backward. The leadership got complacent — sleeping on their laurels, just like countless big companies before them. The Siri and AI fiasco, Mail's inability to reliably find emails, Finder struggling to locate files, the absurd number of steps to set up a new Mac or iPhone, subscriptions for everything, iCloud pushed at every turn, CarPlay issues, Maps issues, Apple Watch Fitness app problems, bugs throughout both operating systems, the Apple Car debacle, Vision Pro's rough reception — it adds up.
Yes, Apple is making more money than ever — but so was Citibank before it became a shadow of its former self. The market is self-cleansing: new companies grow, prosper, and displace the ones that stop innovating. It doesn't take much to start losing customers.
Microsoft, Tesla, and Nvidia have enormous resources and every incentive to chip away at Apple's user base. The iPhone being dominant for 15 years is no guarantee it stays that way for the next 15. Everyone wants a piece of that pie.
The level of user frustration has been building to a point where it can no longer be ignored. Shaking up the leadership was the right call.
