I was a longtime iPhone user, I've owned every single one that's been released. However, last year I started getting bored with iOS and felt extremely underwhelmed with iOS 6. I switched to Android. I did however, keep my iPad and I use several Macs. I've used multiple Android devices but I'm currently using an HTC One. It is running Cyanogenmod 10.1 which is essentially a stock version of Android 4.2.2. I thought Android 4.2 was miles ahead of iOS 6. When I saw iOS 7, one of the first things I noticed about it, apart from the new UI was that most of it's features are basically features Android already had. Such as the quick controls. That being said, as a consumer.. I don't care. I like it. I think Jony Ive did an exceptional job on the new UI. To me, the new UI looks a lot more Android-like. Whether you guys want to admit it or not. It's like Jelly Bean and iOS had a baby. I love that though. It almost feels like the best of both worlds. It's truly making me want to carry an iPhone again. I still wish Apple would release an iPhone with a bigger display, but they're optimizing their screen real estate to kind of make up for that. To wrap up, I really like the new interface and it's making me heavily consider switching back to iOS. Apple did a spectacular job. The only thing apart from screen size I'd miss is the stock JB keyboard and it's swyping ability.