I think IOS7 looks better on the ipad than iphone. The larger screen looks to make better use of multi tasking. The camera is also a step up from the basic features of before and Safari looks to work well. My conclusion is I will buy ipad 5 for the better design with IOS7 but I will avoid the Iphone 5S and buy another phone this time as the 5S won't change much over the Iphone 5. But overall I think ipad and ipad mini users will benifit most from these changes. Anybody agree?