Well, it's official. It's happening.
Apple is clearly laying out all the groundwork for the big "aha" moment. Steve Jobs' final commandment. -
The last move before the AppleHome (aka, AppleTV) announcement. The One device to rule them all. Iphone Call continuity in ios 8 and Yosemite was nothing but a beta test, with the ultimate intent of having the feature on the TV.
Apple knows that the key to complete dominance for the post pc era is complete convergence, and the AppleHome will provide that.
For close to a century, the TV and by extension, the living room, has been the family's main area for entertainment, communication, relationships and bonding. Apple wants to monetize that. They know this is the key. Forget controlling your "insert device here" using your fridge..LG had it wrong. People don't meet in the kitchen..., nor the dining room. Many families don't even eat together any more. But they'll always find time watch to watch honey booboo the Bachelor and Kardashians together...yes. (aka the downfall of humanity).
Imagine...complete covergence of the app store, iTunes store, phone, messaging, video conferencing, apps, Apple music, video, youtube, etc etc, all available on your favorite flat panel TV, with the convenience of having our fat asses on the couch. "Apple for the win. "
But you need to access it right? Internet providers are excited about the opportunity to sell more bandwidth and have clients for years to come. Well...you see, that will be Apple's last crusade.
for the past 5 years, the real long-term strategy...the ultimate end goal...is to squeeze out the internet service providers, and to buy-out an existing mobile Telco. Who cares about phone numbers and physical lines...the key is providing data services, hence apple's server farms and massive investment in data-related activities. Wireless communications technologies are now fast enough. Apple knows that data and bandwidth is the key...that's what they had to originally convince ATT to increase when the original Iphone was released.
Apple wants to own the Cloud...and monetize every means of "connecting" to the Cloud. If I were CEO and had the resources to do it, that would be my plan. Own the systems, the technology and the hardware. I won't charge you to use my software, it's free for everyone..., but I'll charge you access it when you use my wireless broadband. Let other shmucks come up with apps and content...throw them a bone (30%) to keep' em quiet, and build-out real physical capital assets. Yup. At the end of the day, Apple is like Warren Buffet...it only invests in long-term, physical strategies. All the other activities engaged by Apple is a means to get there.
Apple will let the old internet service providers and networking companies fight over the enterprise market...as their needs exceed wireless capabilities.
I always chuckle when I read stories about Apple's "interest" in cars.....they don't want to sell you a car, neither does Tesla. They want to sell you the energy. (hence Tesla's recent battery announcement...could be a game changer)