I run a small Hiking blog which has a minor cult following in the UK/Ireland and Europe. The new news app has me excited with its vibrant support for rich media and massive reach. News is to content producers as AppStore is to application developers - a watershed moment of massively increased reach for those ahead of the curve. So with that in mind I wanted to start a conversation around what rich features might be available and how to implement and support them. Also what optimisations and practices (other than great content people want to read) do content producers need to put in place to ensure prominence on the News platform? Early days for answers yet, but wanted to get the conversation moving.