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Apple is planning to introduce some important new policy changes that will extend its user privacy protections, reports The Information (via Business Insider). With iOS 9, Apple will no longer allow advertisers to access app download data for ad targeting purposes, meaning companies will not be able to see all of the apps that are downloaded on a user's device.

Currently, companies like Twitter and Facebook are able to see which apps you have downloaded on your iPhone or iPad, sometimes using that information to deliver targeted ads. In The Information's example, Facebook and Twitter might use your app data to see that you have a lot of games downloaded, offering up an ad for a game you don't yet have installed.

Advertisers are misusing a communication API in iOS called "canopenURL" to get the app download data, something that will no longer be possible when iOS 9 is released in the fall.

When introducing iOS 9, Apple was careful to point out the lengths it went to in order to protect user privacy in new iOS 9 features. On stage, Craig Federighi repeated a statement that's often come from Apple executives - we don't want to know your personal information. New Siri and Search features are entirely anonymous, not associated with an Apple ID, use a randomized identifier, are not linked to other Apple services, and are not shared with third parties.

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Apple also introduced a new VPN extension API and added Content Blockers for Safari Extensions on iOS, opening up a way for extensions to block cookies, images, ads, pop-ups, and more.

iOS 9 and the new privacy features will be available to the public in the fall.

Article Link: iOS 9 Policy Change Prevents Advertisers From Seeing Installed Apps on User Devices
 

derekmlr

macrumors member
Apr 20, 2015
31
8
Privacy is great, lots of **** ads, but I dunno. Doesn't seem like that much of a privacy concern. I mean, hell, it'll at least help target you with stuff you don't already have, instead of being spammed with ads of stuff you've already got.
 

kashura7

macrumors member
Jun 14, 2011
57
1
Clearwater, FL
This is great news. I am very sick and tired of the targeted advertising on Facebook. Most of the times it wants me to mess with them by trying to have the weirdest trends in my posts and companies I like.
 
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Popeye206

macrumors 68040
Sep 6, 2007
3,148
836
NE PA USA
All good from what I can see. Better privacy and keeping data private is a great thing. Good for Apple for taking this as serious as they can. I do think privacy and security concerns will continue to grow with consumers.
 
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TheAnimal

macrumors member
Feb 1, 2010
73
142
I really think Apple is moving in the wrong direction on this one, and it's going to be at a cost of the quality of their own products. Twitter is still going to throw ads at me and now they're going to be completely random and bother me even more than having ads that are relevant to me.
 
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ScottHammet

macrumors regular
Jul 22, 2011
128
78
Article Link: iOS 9 Policy Change Prevents Advertisers From Seeing Installed Apps on User Devices[/QUOTE]

I really think Apple is moving in the wrong direction on this one, and it's going to be at a cost of the quality of their own products. Twitter is still going to throw ads at me and now they're going to be completely random and bother me even more than having ads that are relevant to me.

Yeah, but at least now you won't have to explain to your significant other why you keep getting all those Ashley Madison adds.
 

wkadamsjr

macrumors 6502
Jun 29, 2010
281
61
Since when does earning money equate to "greedy"? Do you sustain yourself with zero income?

Besides, how could extra security earn Apple more money, besides attracting more customers who want this protection?

Come on man, I'm all up for a bit of greedy Apple bashing, but we're talking about users' privacy and apps here.

The hate is strong in this one ...
Three posters in a row missed the sarcasm? I thought it was very obvious.
 
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