iOS Dominates Enterprise Market with 73% of Mobile Device Activations

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 12, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    iOS devices accounted for 73 percent of all enterprise mobile device activations and grabbed the top ten spots for most popular devices in the fourth quarter of 2013, reports Good Technology in its Mobility Index Report for Q4 2013.
    Good obtains this data from its customers that use the company's Good Dynamics Secure Mobility Platform. Its customer base includes many Fortune 500 companies in commercial banking, insurance, healthcare, retail, and government. The device usage report from these enterprise users shows that the iPhone made up 54 percent of total device activations, while Android smartphones followed with just over 20 percent.

    The iPad maintains a strong hold on tablet activations, claiming 91.4 percent of enterprise tablet activations in Q4 2013, while Android accounted for the remaining 8.6 percent. The iPad was most popular in Financial Services and in Business and Professional Services, with the two sectors accounting for 60 percent of all Q4 iPad activations.

    Apple routinely highlights corporate adoption of iOS devices during press events and earning conference calls. During Apple's recent quarterly earnings conference call, CEO Tim Cook confirmed "the enterprise area has huge potential" and said he expects Apple "would have more and more payback in the future" due to the company's investment in this area.

    Article Link: iOS Dominates Enterprise Market with 73% of Mobile Device Activations
  2. Jeff750 macrumors newbie

    Jan 26, 2013
    Eastern time zone
    And of course

    this means Apple is doomed because there's no way it can grow any more.
  3. GeneralChang macrumors 65816

    Dec 2, 2013
    My dog threw up this morning. I’m pretty sure that’s another sign that Apple is doomed.
  4. musika macrumors 65816


    Sep 2, 2010
    New York
    Remember when people would laugh if you used 'Apple' and 'Enterprise' in the same sentence?
  5. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    I'm really (pleasantly) surprised by this. Enterprise was the one area Apple could never seem to break into. At my workplace, the bulk of IT deployment is ancient Windows XP boxes. Their server is Windows. But more and more workers are asking for Apple devices to use instead of Windows machines. It's interesting to watch our CIO endorse iOS devices and Macs, while many of her staff who are dyed-in-the-wool Windows advocates drag their heels and try to convince the workers that Windows devices are better.

    I manage a large set of Mac labs, and it's been an uphill battle advocating to get someone on the IT staff who knows Macs. Maybe the tide has finally turned (probably thanks to Windows 8) and Apple adoption will continue to grow here. I can't wait!
  6. Rogifan macrumors P6


    Nov 14, 2011
    There is a lot I can do with my iPad at my office. Honestly, Microsoft should focus on getting Office on the iPad, not Surface. I'll bet they'd make more $$ off of iPad Office subscriptions (even with an Apple commission) than they are selling surface devices.
  7. bluespark macrumors 65816

    Jul 11, 2009
    New York
    The headline and main sentence are completely wrong, and are based on a misreading of the study. It simply surveys the devices using the Good mobility platform; it does not purport to survey enterprise activations in any larger sense. Given that Good's base is hugely skewed in favor of iOS devices, the article's premise is simply dead wrong.
  8. Amplelink macrumors 6502a

    Oct 8, 2012
    Well they clearly don't want to do that now because of how that might jeopardize Surface sales. But if Surface continues to do poorly, I wouldn't be surprised for Office to appear on the iPad.
  9. Revearti macrumors member

    Oct 29, 2011
    So true. I need to send this article to a few of those people. :D
  10. gotluck macrumors 603


    Dec 8, 2011
    East Central Florida
    IOS is great in enterprise because its easy on the admin :).
  11. Bare macrumors regular

    Jun 17, 2008
    Especially since they aren't making money off selling Surface devices.

    And hey, remember RIM? I used to work at a place that wouldn't allow you to use your iPhone as an enterprise device -- BB only. It wasn't even that long ago, but it seems like ancient history now.
  12. bbfc macrumors 68030


    Oct 22, 2011
    Newcastle, England.
    We use iPads at work for customer ordering. They are so easy to use and carry around.

    We also have a large touch screen customer order point that runs Windows 8 and it's so unreliable. Constantly crashing. Our engineers keep telling us it's a Windows problem.
  13. nagromme macrumors G5


    May 2, 2002
    They still do :(

    An invisible man came to the Apple store for help with his enterprise email, but was told, "We can't see you today."
  14. proline macrumors 6502a

    Nov 18, 2012
    This is the MacRumors forums. Logic and facts have no place here.
  15. 8281 macrumors 6502

    Dec 15, 2010
    As the point person for IT in my office, I'd love to move away from Windows server and PCs. I'm relatively new, but it just seems like you get nickle and dimed for every little thing...

    Personally I don't mind using Windows, but you spend so much maintaining the network. Apple could really make something happen in the enterprise environment.
  16. Jimmy James macrumors 68040

    Jimmy James

    Oct 26, 2008
    Nonsense. Everyone knows the RIM owns this space. I mean Blackberry.
  17. Gregrobb macrumors newbie

    Feb 12, 2014
    Another opinion

    Here's another take...
  18. BaldiMac macrumors 604


    Jan 24, 2008
  19. toke lahti macrumors 68010

    Apr 23, 2007
    Helsinki, Finland
  20. 2457282 Suspended

    Dec 6, 2012
    My office was a complete BB implementation just last year. They made the decision to convert to BYOD and settled on Good as the platform to contain enterprise data on a personal device. First the name is perfect - it's not great, just good. Second, employees are allowed to bring whatever device they want.

    In my office I see it as about 60-70% apple and the rest is samsung. I don't see any windows phones and the BBs have disappeared. I would say there is about 1-2% that still use feature phones.

    So at least in my work, this article seems consistent with my experience. Also since most enterprises are now BYOD, if good is skewed towards apple, it is only because that is what workers are bringing to the office. Although possible, I don't think that offices without Good would have a significantly different experience.
  21. tongxinshe macrumors 6502a

    Feb 24, 2008
    Fortune 500? Good mobility platform? Totally focusing on the US market, then. iPhone's market share in the US is around 50%, while only around 12% worldwide.
  22. BaldiMac macrumors 604


    Jan 24, 2008
    What makes you think so?

    From the linked report: "With a diverse global customer base..."
  23. OGDK macrumors member

    Feb 11, 2014
    Darn, I was hoping Microsoft's 1337 g4ming Surface tablet would be on the chart to laugh at.
  24. Tech guy macrumors newbie

    Feb 11, 2014
    They are thebest for the blind with voice over I know a few blind people with Apple devices
  25. MattG, Feb 14, 2014
    Last edited: Feb 14, 2014

    MattG macrumors 68040


    May 27, 2003
    Fletcher, NC
    OWNED. Past tense.

    They may still have a large marketshare but it's quickly going to fade. Outdated hardware, inability to keep up with the times, and no real advantage to having a BES anymore when there are plenty of iOS enterprise management tools on the market...why bother with Blackberry anymore? They sat there twiddling their thumbs thinking Apple would never contribute anything significant enough to the market to compete with them, and now they're reaping the consequences. They're so desperate that now they're even letting you manage iOS/Android with BES.

    My company has/had around 100 of them, because at the time it was the best solution. Now, our BES is all but gone. Once we complete the iPhone rollout we're currently working on, Blackberry will be a thing of the past at my organization.

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