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iOS in the Car Development Plagued by Organizational Issues
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Apple needs a spinoff
Apple really needs a spinoff company. Something that doesn't actually control iOS or OSX features or hardware but has "privileged" access to use them in ways other companies cannot as well as cut deals with third parties that have "complex" issues... like playing nice with Android.
my fictional company would be exclusively licensed by Apple to do things like put OSX on alternate hardware... so people that need embedded systems or servers with custom add-in cards could use OSX. They could do things like design iPads that are underwater/extreme temp/rugged conditions tested with SD slots. They would be managed by using older, second-time-around hardware and would get to keep the OS components supported (but not "upgraded") for something like 5-7 years but only every third one... kind of like Ubuntu LTS releases.
Basically take the things the Jailbreak and Hackintosh communities are doing and legitimize it. (while Apple OWNS the people supporting it this time) Because of the Mac anniversary, I was looking up Apple ][. the biggest thing Apple didn't manage was the add-on/hacker community... people bought the devices in droves and used devices ready to hack became one of the things they tried to STOP.
Then Big Apple can focus on what it does best, which is moving forward... little Apple could follow all the things Big Apple gets "distracted" by... and doesn't want to do. This would be the antithesis to Microsoft Research. Instead of locking up crazy new things, this spinoff would "tend the garden" of the old things and lose sheep customers that are still worth some money.
Apple really needs a spinoff company. Something that doesn't actually control iOS or OSX features or hardware but has "privileged" access to use them in ways other companies cannot as well as cut deals with third parties that have "complex" issues... like playing nice with Android.
my fictional company would be exclusively licensed by Apple to do things like put OSX on alternate hardware... so people that need embedded systems or servers with custom add-in cards could use OSX. They could do things like design iPads that are underwater/extreme temp/rugged conditions tested with SD slots. They would be managed by using older, second-time-around hardware and would get to keep the OS components supported (but not "upgraded") for something like 5-7 years but only every third one... kind of like Ubuntu LTS releases.
Basically take the things the Jailbreak and Hackintosh communities are doing and legitimize it. (while Apple OWNS the people supporting it this time) Because of the Mac anniversary, I was looking up Apple ][. the biggest thing Apple didn't manage was the add-on/hacker community... people bought the devices in droves and used devices ready to hack became one of the things they tried to STOP.
Then Big Apple can focus on what it does best, which is moving forward... little Apple could follow all the things Big Apple gets "distracted" by... and doesn't want to do. This would be the antithesis to Microsoft Research. Instead of locking up crazy new things, this spinoff would "tend the garden" of the old things and lose sheep customers that are still worth some money.
Agreed--but nothing from Apple made me ever expect any kind of iOS exclusive screen. It's not an iOS device, just an I/O peripheral of sorts, right?
All I expect (and want) is that the car's own screen it ALREADY has, can optionally operate in this way as an I/O device for iOS.
It can still function on its own in whatever way it always would have; and the car makers (barring any backroom deals) would be free to support I/O with any other device they choose also.
P.S. I hope a third party makes an aftermarket dash-mount touchscreen to add this kind of support to ANY car. All it needs to do is connect to the car's stereo and Bluetooth. The iPhone need not even be aware of how the screen connects to the car.
big problem
Years ago, BMW was an early adopter of iPod etc.
Fast forward , and you find out that things don't work out so well.
The BMW 5-series and the iPod Classic don't get along well. About once a week they fall out of love with one another that they won't even talk. The chat boards for BMW owners are full of descriptions of the problem.
But BMW (through its dealers) says that everything works great and, besides, they don't support "old" devices (mine just happens to be a bit newer than the 2012 5-series I own). Apple says merely that it doesn't regard a BMW as an accessory.
If Apple is to make a serious venture into the in-car market, and I hope it does, then it needs to get serious about how to support it. Note to Apple execs: Applecare doesn't cut it.
If BMW is to make a serious venture with Apple then it needs to get a serious technology support system in place. What it has not is laughable.
It's clearly do-able. But both sides need to augment their organizations to support the customers. Right now both companies promise sweetness and light but if there's the slightest bump all you get is darkness and gloom. If this continues then it will not end well - for either company.
Years ago, BMW was an early adopter of iPod etc.
Fast forward , and you find out that things don't work out so well.
The BMW 5-series and the iPod Classic don't get along well. About once a week they fall out of love with one another that they won't even talk. The chat boards for BMW owners are full of descriptions of the problem.
But BMW (through its dealers) says that everything works great and, besides, they don't support "old" devices (mine just happens to be a bit newer than the 2012 5-series I own). Apple says merely that it doesn't regard a BMW as an accessory.
If Apple is to make a serious venture into the in-car market, and I hope it does, then it needs to get serious about how to support it. Note to Apple execs: Applecare doesn't cut it.
If BMW is to make a serious venture with Apple then it needs to get a serious technology support system in place. What it has not is laughable.
It's clearly do-able. But both sides need to augment their organizations to support the customers. Right now both companies promise sweetness and light but if there's the slightest bump all you get is darkness and gloom. If this continues then it will not end well - for either company.
Or it's not and this is total BS.
If anything is holding it up its likely the car makers, not some bogus nonsense like this
If anything is holding it up its likely the car makers, not some bogus nonsense like this
Cook will never not allow Jon Ive to do whatever he wants at Apple. He's smart enough to realise this. He (Ive) is the one man at Apple you just please, Unquestioningly.
When he leaves Apple one day, that will be a big loss. 100x bigger than the Jobs loss was.
Hated mounting my iPhone on the dash of my car, it would always fall inconveniently and then hit my windshield wipers. I swear I have bought 3-4 different types of holders and all irk me. This will be a sweet integration, Tesla's large screen display may be now match though. There car kills it (in a good way).
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I don't think Ives is going to leave anytime soon. I think he stays for the remainder of his life.
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That's the same thought I had today. Car companies have been laggards in the dash space, Tesla Motors is the only one that has made significant changes.
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They need to partner with car manufacturers. I am sure there are things in the works, they had to debut the tech to get people intrigued. They are basically going to get rid of Garmin's in the car, Apple dominates by doing this really well. Once the integration is top notch GPS industry is going to start shaking in its boots.
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I was apart of that, but after awhile it got so tedious and they have done a great job of saving and restoring your information so easily that it got droves of people to change directions (I think, I am sure they have data).
true. And let us not forget the possibility, that this function, for some unknown reason, won't run on one generation older iphones when it comes out
Well yeah, can you blame them? Why would they include this system that clearly does not even work yet?
Automakers are horrible for electronic tech, not just BMW, just about all of them. Want something as simple as Bluetooth music with Audi? Oh, that you can only get with a package upgrade which is several thousand dollars. Wife has a new Ford Fusion. Navigating the menus to simply play a song is horrible.
Anyone who thinks this is going to be some kind of breakthrough anytime soon is kidding themselves.
It's sad when the old 3.5mm jack is the best option.
Apple was never planning to sell hardware. Even the summary news blurb noted it was software teams. The June WWDC demo'd it on a Chevy infotainment system.
I would just install an iPad Mini 3G into my car and call it a day. I HATE "smart tech" in cars because it gets so outdated and it's difficult to upgrade. I'd much rather buy a well engineered car with all the inputs and then install my own GPS/smart tech. Then I can keep the car for 10+ years and continually upgrade the tech.
I don't understand the issue.
All Apple has to do is finally release AirPlay Direct like they were slated to do 2 years ago and this issue would be solved instantly.
It would allow car manufacturers to keep existing system while allowing Apple to integrate into the onscreen dash.
It would also allow corporations and schools to deploy AppleTVs in conference rooms/class rooms as a presentation tool.
I would literally buy 100 - 150 Apple TVs tomorrow if Apple would just get off its ass and release AirPlay Direct.
All Apple has to do is finally release AirPlay Direct like they were slated to do 2 years ago and this issue would be solved instantly.
It would allow car manufacturers to keep existing system while allowing Apple to integrate into the onscreen dash.
It would also allow corporations and schools to deploy AppleTVs in conference rooms/class rooms as a presentation tool.
I would literally buy 100 - 150 Apple TVs tomorrow if Apple would just get off its ass and release AirPlay Direct.
Please. The Ive is good, but not that good.
I would love to see someone else take over and evolve Apple's design further. Ive is running out of things to bite off Dieter Rams.
As someone who bought the Pioneer AppRadio I welcome any progress in this area.
P.S. the sad sacks whining about innovation need to find better uses for their lives.
P.S. the sad sacks whining about innovation need to find better uses for their lives.
you dont need to wait on your car -- after-market head units are your friend. see Pioneer AppRadio, etc..
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you're acting as if they dont. apple has had one of the highest consumer satisfaction ratings for years.
besides which, you're just commenting on rumored, non-final features. theres no reason to panic or demand things.
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If Apple ever stops talking about innovation and starts innovating
what rubbish. nobody is pushing the state of two industries (mobile, desktop) as hard or as well as apple.
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you're reading it wrong. this isn't new apple hardware. it's an API feature for iOS -- the ability to drive compatible head units produced by automakers or third-parties such as Pioneer. it has nothing to do w/ android or windows.
strangely, this hasn't stopped Honda or BMW -- take it it wasn't a BMW dealership you didn't walk out of...
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it is amazing how many people have difficulty reading and comprehending what they read here.
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there are probably a million things that are of interest to other people that are not to you. and I'm betting theres plenty you're interested in that I'm not. amazing, huh?
but thanks for letting the world know this is one of the things you have zero interest in...other than to read the headline, click the link, and post about it.
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except this is a non-final release that is being leaked on a rumor-site, while android was supposed to be a real product.
but other than that, sure.
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why on earth wouldn't you just buy a $300 after-market head unit, such as ones by Pioneer that support all the latest iOS features, such as Siri eyes-free, and undoubtedly iOS in the Car?
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Cook, Steve Jobs right-hand man and the one who's been running the running of the company for a decade, and is now overseeing the most profitable and successful tech firm in history, which just announced its best quarter in the history of it, and thusly, the world.
total failure, right? right. now, please post the URL to your company? dying to see your products and financial prowess.
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why on earth apple want to do that? the entire point of OS X and iOS is to sell more hardware! apple hardware! not android hardware.
apple is the most profitable & successfully tech firm in history, and just announced its best quarter. i think its working pretty well for them.
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please see the pioneer AppRadio, which is already external, touch display for iOS. you cannot do it via BT alone.
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Don't you worry! This is how Apple creates their magnificent, eternal beta releases.
surely you're referring to google's eternal beta releases....gmail, anyone?
Hey apple can instead of this BS, can we have an automatic do no disturb when our phone pairs with our cars bluetooth? Jeebus.