iOS Surpasses OS X in Share of U.S. Web Traffic

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 10, 2012.

  1. MacRumors macrumors bot


    Apr 12, 2001


    Analytics firm Chitika today released a report showing that by its metrics iOS has now surpassed OS X in overall web traffic share in the United States. Chitika's methodology involves an analysis of browser user agents for hundreds of millions of ad impressions across its expansive network.
    Chitika's results show that iOS and OS X have seen their shares of web traffic quickly converge between September and December of last year, with the two platforms running neck-and-neck since that time.
    Chitika theorizes that the decline in OS X share may be due to either Apple customers choosing to purchase iOS devices instead of Macs or simply a general increase in mobile usage that is overwhelming growth in traditional platforms such as OS X. Given Apple's continued record Mac sales over the past several quarters, the latter explanation seems to be the more likely one.

    Chitika's results appear to be supported by worldwide data from Net Applications, which shows that desktop share outweighs mobile and tablet usage by a roughly 10:1 margin. With Apple holding only 6% of the desktop share but over 50% of the mobile and tablet share, iOS and OS X do appear to be fairly close in their shares of the overall market.

    Article Link: iOS Surpasses OS X in Share of U.S. Web Traffic
  2. *LTD* macrumors G4


    Feb 5, 2009
    We're seeing the future, folks.

    In any case, though, Apple sells a great deal more iOS devices than Macs.
  3. chrmjenkins macrumors 603


    Oct 29, 2007
    I would venture that a fair amount of desktop users have an Adblock feature, which could slightly distort this metric.
  4. Lesser Evets macrumors 68040

    Lesser Evets

    Jan 7, 2006
    It was going to happen sometime.

    OSX will probably die by the time it goes beyond 10.9, and that will be fine. iOS is a leaner OS which will carry the portables into the forefront of the market. As the iPads become more powerful over the next half-decade, OSX computer sales will diminish drastically since most people won't need them.
  5. Rodimus Prime macrumors G4

    Rodimus Prime

    Oct 9, 2006
    yep. Problem with those metric using Ads is they do not count huge chunks of the desktop market.
  6. techfreak85 macrumors 68040


    Jan 13, 2008
    Many people have two iOS devices (an iPhone and an iPad), and only one Mac.
  7. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    This only means that people prefer to do most of their browsing while sitting on a couch, or laying in bed rather than sitting on a desk.

    I also wonder if this chart considers only HTTP traffic (from a web Browser), or Internet traffic in general (Email, Netflix, iTunes Downloads and Streaming, App Downloads, Sync to iCloud, Sync to Dropbox, Web Browsing, etc.).

    I find myself spending less time sitting in front of my Mac whenever it's more convenient to use my iPad.
  8. gotluck macrumors 603


    Dec 8, 2011
    East Central Florida
    Yep. I cry when I see someone browsing with no adblocker
  9. Max E Verde macrumors regular

    Max E Verde

    Jan 12, 2005
    New Jersey
    Same here. I use my Mac less and less since I got my iPad. Heck I am typing this within Twitter for iPad. Doesn't mean my Mac isn't important. I still use it for gaming, coding and using Creative Pro apps. And if I have to sit at a desk I'd rather browse the web on my Mac than my iPad.
  10. gumblecosby macrumors 6502

    Jun 22, 2010
    Considering many iOS devices are tied to windows machines and how many iOS devices are sold, I'm surprised its only surpassed mac os x now. This comparison is chalk and cheese.
  11. skellener macrumors 68000


    Jun 23, 2003
    So. Cal.
    Why would this surprise anyone?

    Of course a device that is always connected and in your pocket and with you almost every minute of the day will be used more than a large device that needs Wifi or a hard-wire to connect and may or may not be "On" at any given time.
  12. applesith macrumors 68020


    Jun 11, 2007
    Honestly, that's negligible. A better way to track browser data would be to get a hold of alexa top sites's analytics.
  13. Yamcha macrumors 68000

    Mar 6, 2008
    I think the reason iOS surpassed Mac OS is probably due to the fact that many people take their iOS devices everywhere they go, even while they work..

    I'm not entirely convinced that any iOS device can become a desktop replacement..
  14. chrmjenkins macrumors 603


    Oct 29, 2007
    And then cross-reference with platforms that visit the site?
  15. Exhale, Feb 10, 2012
    Last edited: Feb 10, 2012

    Exhale macrumors 6502

    Sep 20, 2011
    Uh, no.
    Theres about 10x as many (very loose guess) iOS devices, but it still only barely equals MacOS in web traffic.
    You'd be surprised. People that use adblockers also tend to spend more time on the web - ergo making them more statistically relevant.

    I go through anything between 1000 to 4000 pages a day, and I'm very far from alone on that. Casual browsers might go through a few dozen at best.
  16. RoelJuun macrumors 6502


    Aug 31, 2010
    Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3)

    From now on I'm waiting till the day it is the other way around again while iOS keeps growing.
  17. spazzcat macrumors 68020


    Jun 29, 2007
    There are times I am using the web on my iPad and MacBook pro at the same time...
  18. Amazing Iceman macrumors 68040

    Amazing Iceman

    Nov 8, 2008
    Florida, U.S.A.
    Same here.. even when my Mac has dual-displays.
  19. Shrink macrumors G3


    Feb 26, 2011
    New England, USA
    Add laptops (notebooks?) into that number, and the distortion might be more than slight.

    As someone said above, I cannot imagine any reason why anyone wouldn't have an adblocker.
  20. Awfisch, Feb 10, 2012
    Last edited: Feb 13, 2012

    Awfisch macrumors member


    Feb 1, 2011
    OSX won't be dying anytime soon. First of all, iOS deep down is OSX, and iOS will never completely take over, although it may be merged with OSX in the future.
  21. *LTD* macrumors G4


    Feb 5, 2009
    Smells like a take-over.
  22. BaldiMac macrumors 604


    Jan 24, 2008
    You should appreciate those people without adblockers. They finance the web for those with them. :D
  23. firewood macrumors 604

    Jul 29, 2003
    Silicon Valley
    Mac OS X is needed to support all the tools it takes to develop iOS apps. That won't be going away for a long time. Apple won't want developers to have to use Windows PCs to develop apps, and the security design of iOS won't let all the Xcode tools run there.
  24. 2 Replies macrumors regular

    Apr 26, 2010
    Wow... that's not saying much for OSX. :-/
  25. CylonGlitch macrumors 68030


    Jul 7, 2009
    Remember that iOS is only seeing HALF of the internet; and it can never be successful because it doesn't have FLASH.

    (sorry, I had to say it.)

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