Firstly I would like to say that I have been an Apple user since 2005 and I have loved every decision Apple has made thus far. However, selling the iPad 2 (two year old technology) for $399 is plain wrong. Why not update the iPad 4 with a faster processor and call it an iPad 5 to sell it at $399? That would totally make sense calling the new iPad Air. Unless they have other plans for the iPad 5, I really don't understand the "Air" strategy. I thought the mini was a smaller tablet to target Android tablets priced at a lower price. Why not make the 1st gen iPad mini the cheapest tablet starting at $299 and the retina $399? I love Apple and hope they don't make dumb decision now that Steve is no longer with us. When you are losing market share, the economy is not at it's greatest, you have to appeal customers with cheaper products. Agreed?