When I say killer, I mean literally- iPad 2 was such a heavy blow that if I was a tablet maker, I think I'd throw in the towel... I honestly feel sorry for anyone who bought a Zoom. That whole droid thing was short lived. Not that anything's wrong with it, but I think the mainstream is growing accustomed to IOS and how the devices and apps integrate with each other. I don't know about you, but you could make a tablet that's twice as fast with 5x the memory and I'd still take an iPad. I'm just so used to the interface and the simplicity of syncing with iTunes that I don't want to learn a new system. What is really comes down to is the apps, right? iPad had 2010 in the bag and as far as I can tell it's got 2011 also. Can the copycats can even catch up? Are they making any profit or just losing money? If so, do you think they'll quit?