Wirelessly posted (Mozilla/5.0 (iPhone; CPU iPhone OS 5_1 like Mac OS X) AppleWebKit/534.46 (KHTML, like Gecko) Version/5.1 Mobile/9B179 Safari/7534.48.3)
They didn't name it The New iPad.
It's just "iPad" and it's "the new one." Get it?
Jobs's plan? Who knows, but it's the same way they've been doing it with laptops, desktops and iPods for decades.