iPad '4G' claims Face Scrutiny From UK Regulator

Discussion in 'iPad' started by spcdust, May 1, 2012.

  1. spcdust macrumors 6502a

    spcdust

    Joined:
    May 6, 2008
    Location:
    London, UK
    #1
    Looks like Apple are still under the spotlight regarding their 4G claims in their World Wide advertising:

    http://www.bbc.co.uk/news/technology-17899912

    I'm an iPad3 owner myself and have no agenda here, however I personally think this is a legitimate issue that the ASA are raising with Apple. I know that fanboys will be completely dismissive of this but Apple need to tailor their marketing to reflect the local markets. This is not about individuals suing Apple, this is just ensuring claims made, and their emphasis in marketing materials, are correct and proper and to ensure the UK consumer is not misled in any way.
     
  2. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    Location:
    ATL
    #2
    I don't understand the problem.

    I pull up the USA page. Goto the buy page, lists 4G LTE for ATT/Verizon.

    I pull up the UK page. Goto the buy page, lists mere 4G (no mention of LTE) for Vodafone, O2, Orange, and 3.

    Some googling finds that most if not all support 4G already... as Apple advertises.

     
  3. OllyW Moderator

    OllyW

    Staff Member

    Joined:
    Oct 11, 2005
    Location:
    The Black Country, England
    #3
    It's not classed as 4G in the UK.
     
  4. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    Location:
    ATL
    #4
    It's classed 4G by the United Nations ITU branch based in Switzerland.

    They should be a member, but if not, and the UK is really that backwards and complicated... it shouldn't be Apple's problem.
     
  5. OllyW, May 1, 2012
    Last edited: May 1, 2012

    OllyW Moderator

    OllyW

    Staff Member

    Joined:
    Oct 11, 2005
    Location:
    The Black Country, England
    #6
    When a company sells it's product in another country, it has to abide by the rules and regulations in that country.

    If the regulators find that they are making false claims then they will just have to make some changes to the web site and any adverts that run here. It's not a big deal.
     
  6. spcdust thread starter macrumors 6502a

    spcdust

    Joined:
    May 6, 2008
    Location:
    London, UK
    #7
    Totally agree - it's really not that big a deal. It's just a case of Apple adjusting their marketing to comply with UK Advertising law / practices and something all companies have to do. At the end of the day it's to ensure that the average consumer is protected from real charlatan companies who may be tempted to make more outrageous claims.
     
  7. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    Location:
    ATL
    #8
    Continued googling. Sounds like UK gov't is just muddling things for consumers.

    4G was originally for IMT-Advanced. Of which LTE Advanced and WiiMax 2 are draft trials to qualify for.

    Then way back in 2010 the ITU says 'ok guys, go ahead and call all these lesser networks (HSPA+/WiMax/LTE) 4G' since they are much faster than 3G and a good evolution for now.

    UK is willy nilly ok with branding the cop out stepping stone technology LTE as 4G, but not HSPA+? Weird.

    UK's citizens should be pissed at their gov't over causing them confusion.
     
  8. Pressure macrumors 68040

    Pressure

    Joined:
    May 30, 2006
    Location:
    Denmark
    #9
    3G technology is not listed as 4G, as it appears to be in the US.

    Get over it, the same applies to all countries within the European Union. The iPad is not capable of 4G, which would imply 4G LTE Advanced in EU because of the different bandwidth spectrum used.
     
  9. Dangerous Theory macrumors 68000

    Joined:
    Jul 28, 2011
    Location:
    UK
    #10
    We are way behind in the UK, because OFCOM are taking forever with the auctioning of spectrum required to house 4G/LTE network. There's plenty of quibbling going on between which MCO gets how much of the pie. It's just delays delays delays here. Sad , really.
     
  10. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    Location:
    ATL
    #11
    3G is not listed as 4G in the US. Where have you seen that?
     
  11. ChazUK macrumors 603

    ChazUK

    Joined:
    Feb 3, 2008
    Location:
    Essex (UK)
    #12
    He is probably thinking that way as HSPA+ is considered 3G over here. From our perspective, HSPA+ is 3G, therefore we see 3G tech being categorised as 4G.

    http://blog.three.co.uk/2012/02/29/leading-edge-3g-service/

     
  12. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    Location:
    ATL
    #13
    HSPA+ is considered 4G by Europe. United Nations ITU branch based in Switzerland who defines the standards, puts HSPA+ under the 4G nomenclature.

    USA follows Europe.

    UK is sticking their fingers in their ears and dancing their own little jig.
     
  13. NutsNGum macrumors 68030

    NutsNGum

    Joined:
    Jul 30, 2010
    Location:
    Glasgow, Scotland
    #14
    Lolwut?

    Is that the reason you guys have a variety of CDMA and GSM networks that aren't cross-compatible?
     
  14. BiggAW macrumors 68020

    Joined:
    Jun 19, 2010
    Location:
    Connecticut
    #15
    If the carrier calls Faux G Four G on their other devices, I don't see the issue. It's pretty well known that most HSPA+ carriers, including AT&T and T-Mobile lie about 4G.
     
  15. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    Location:
    ATL
    #16
    They don't lie, there is just mass confusion. Nerd raging techies have coined that new term 'faux G' in their teen anti-authority angst... Or something.

    The UN establishes uniform standards and terms, ATT, Verizon, TMobile's, and Apple's marketting matches those standards. Forum trolls and apparently UK telecoms do not. It boggles the mind why some insist on such difficulty.
     
  16. BiggAW macrumors 68020

    Joined:
    Jun 19, 2010
    Location:
    Connecticut
    #17
    It's a lie. It's fundamentally a 3G network architecture that's been turbocharged. 4G is LTE.
     
  17. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    Location:
    ATL
    #18
    1. Who are you? Do you have some authority or credentials above and beyond the UN's ITU? No... just a troll.

    2. What justification do you have to label LTE as 4G but not HSPA+. Neither meet the original definition of 4G. They were both just allowed to be branded 4G in 2010 when ITU lowered the 4G bar.
     
  18. BiggAW macrumors 68020

    Joined:
    Jun 19, 2010
    Location:
    Connecticut
    #19
    Wow, the trolls are out. It's well agreed upon in the community that a network is 4G iff it's LTE, maybe WiMAX.
     
  19. Menel macrumors 603

    Menel

    Joined:
    Aug 4, 2011
    Location:
    ATL
    #20
    yup... funny.
     

Share This Page