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Do you mean to speculate about the 8th gen? The 7th gen ipad already exists and it has a 10.2” display.
 
I expect the 10.2 would sell a lot more if it had a newer chip, as a 10.5 screen seems to come with a significant bright spot risk.
 
I expect the 10.2 would sell a lot more if it had a newer chip, as a 10.5 screen seems to come with a significant bright spot risk.
If the 10.2" had A12, that's one less reason for the Air 10.5" to exist. Besides, its primary selling point is price. If keeping the A10 means Apple can keep the MSRP at $329, I think business-wise (considering large volume customers), that's their best course.
 
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The original poster seems to be MIA.

If the 10.2" had A12, that's one less reason for the Air 10.5" to exist. Besides, its primary selling point is price. If keeping the A10 means Apple can keep the MSRP at $329, I think business-wise (considering large volume customers), that's their best course.
I suspect the iPad 8th generation will have A12... in 2021.

Meanwhile I'm sure you'll agree A10 is pretty decent. I bought the 7th gen for the wife, and it's quite responsive with 3 GB RAM. I'm comparing against my iPad Pro 10.5 with A10X and 4 GB RAM.
 
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I suspect the iPad 8th generation will have A12... in 2021.

Meanwhile I'm sure you'll agree A10 is pretty decent. I bought the 7th gen for the wife, and it's quite responsive with 3 GB RAM. I'm comparing against my iPad Pro 10.5 with A10X and 4 GB RAM.
Yeah, I expect that to be the case. Tech always trickles down eventually.
 
If the 10.2" had A12, that's one less reason for the Air 10.5" to exist. Besides, its primary selling point is price. If keeping the A10 means Apple can keep the MSRP at $329, I think business-wise (considering large volume customers), that's their best course.

They could have included a newer chip while using the laminated display feature as the main justification for the Air at its higher price. But the A12 may have been cost prohibitive for the base model price point, as you say. But I think they lost a lot of potential buyers by keeping the same chip from the last generation, something I believe they've never done.
 
They could have included a newer chip while using the laminated display feature as the main justification for the Air at its higher price. But the A12 may have been cost prohibitive for the base model price point, as you say. But I think they lost a lot of potential buyers by keeping the same chip from the last generation, something I believe they've never done.
For the iPad, true (ignoring the A5 iPad 2 to A5X iPad 3).

Realistically though, how many people would upgrade from a perfectly working iPad 5th or 6th gen to the 7th gen? That's for whom the chipset would actually matter quite a bit. For the majority of its target market (large deployments, first time users or upgrading from *very* old models), I doubt A10 vs A12 is going to be a dealbreaker.

The A10 vs A12 is looking at this from a MacRumors point of view. Your average customer that plays with the iPad 7th gen hands-on in-store would think it's pretty fluid particularly when compared to their old Windows desktop or laptop with HDD or, say, an Amazon Fire HD. Altogether, not a bad choice at $229-249 versus $399 iPad Air 3 or $649 iPad Pro.
 
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I agreed They should have put. a. A12 or A13 chip in side this and the this would have been the best tablet ever for its price point the A10 is starting to get a little old nowadays


may be the 8 gen will see a newer chip In side it
Im sure the iPad 8 will get the A12 and 4gb of ram. The air will get the A14 and pros get the A14x.
 
They could have included a newer chip while using the laminated display feature as the main justification for the Air at its higher price. But the A12 may have been cost prohibitive for the base model price point, as you say. But I think they lost a lot of potential buyers by keeping the same chip from the last generation, something I believe they've never done.

They did it with the Mini 2 to Mini 3.

I agree. I expected it to use the A11, but the A10 stopped them keeping a chip alive for just the iPod Touch I guess. There wouldn’t have been much between the A10 and A11 cost wise, would there?
 
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They did it with the Mini 2 to Mini 3.

I agree. I expected it to use the A11, but the A10 stopped them keeping a chip alive for just the iPod Touch I guess. There wouldn’t have been much between the A10 and A11 cost wise, would there?
Thanks for the reminder. I had forgotten about the Mini.

Apple's making millions of these things so I expect the cost savings was significant enough for Apple. Even if it's just $5 difference, multiply that by even 10 million devices and that's $50 million saved. Even if they could have sold, say, 100,000 more by going A11/A12, that still wouldn't make up for the savings.

Majority of users who buy the basic iPad either don't know or care what chipset it's running.
 
They did it with the Mini 2 to Mini 3.

I agree. I expected it to use the A11, but the A10 stopped them keeping a chip alive for just the iPod Touch I guess. There wouldn’t have been much between the A10 and A11 cost wise, would there?

iPod Touch and Apple TV 4K.

A11 is made on a different process (10nm) than either A10 (16nm) or A12 (7nm) and there are no other devices sold today that are using it. I suspect that the iPhone 8s were merely using up the supply, and that's when we got the SE when we did. Since A10s and A12s are still in production they would be much cheaper than A11s. iPad could have got A12 but they might have worried it would cannibalise air sales.
 
Thanks for the reminder. I had forgotten about the Mini.

Apple's making millions of these things so I expect the cost savings was significant enough for Apple. Even if it's just $5 difference, multiply that by even 10 million devices and that's $50 million saved. Even if they could have sold, say, 100,000 more by going A11/A12, that still wouldn't make up for the savings.

Majority of users who buy the basic iPad either don't know or care what chipset it's running.

I don't think iPad buyers, even those who choose the basic version, are that stupid. They've become savvy and more knowledgeable in what their getting. It may not be a vast majority, but it's a significant set of customers that Apple missed.

I'm a regular basic version buyer and try to keep up with iPad technical developments. Whether that lost revenue makes up the additional cost of a newer chip is an interesting question.

The Mini 2 to 3 is a pretty unusual one-time exception, considering never done with the basic or other models. So I wouldn't use this as an example of the norm in new version upgrades.
 
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I don't think iPad buyers, even those who choose the basic version, are that stupid. They've become savvy and more knowledgeable in what their getting. It may not be a vast majority, but it's a significant set of customers that Apple missed.

I'm a regular basic version buyer and try to keep up with iPad technical developments. Whether that lost revenue makes up the additional cost of a newer chip is an interesting question.
I'm not at all saying anyone's stupid for choosing the basic iPad. Just that a lot of folks are not interested in the minutiae as long as the device does what they need and is fast enough for their usage and budget so A10 vs A12 is likely not a dealbreaker for most. Despite the older A10 chipset, the basic iPad is still better and faster compared to the few tablets you'd find under $300 (whether Windows or Android or custom Android like FireOS).

You (and anyone on MacRumors) are the exception rather than the rule.

The basic iPad will eventually get a better chipset. Maybe this year or next. The ones for whom chipset is a dealbreaker likely already have a decent iPad to begin with (iPad 5th gen with A9 or better) and aren't really the target market for 7th gen. For those new to iPads or have *really old* models, the 7th gen is a pretty good tablet that should last at least 3 years. Longer if you don't care about running the latest iOS version.

I expect the 7th gen is already Apple's best selling model among current iPad models.
 
If the 10.2" had A12, that's one less reason for the Air 10.5" to exist. Besides, its primary selling point is price. If keeping the A10 means Apple can keep the MSRP at $329, I think business-wise (considering large volume customers), that's their best course.

People tend to miss the point of budget/entry level products. They’re always like, “this is okay, but they should have given it (insert near top end specs and premium features that make it nearly as good as an upgraded model, but still expect it to cost significantly less)”
 
Some people don't realize that A10 is as fast Intel Core i5-5250U. That's the chip that's in early 2015 MacBook Airs and some late 2015 iMacs. It's faster than A9X which is in the 1st generation iPad Pro.

iPad-Pro-charts.004.png


To put it another way: This is faster than most Windows laptops out there in the iPad 7's price range, and is quite decent for mainstream usage such as business applications and surfing.
 
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People tend to miss the point of budget/entry level products. They’re always like, “this is okay, but they should have given it (insert near top end specs and premium features that make it nearly as good as an upgraded model, but still expect it to cost significantly less)”

You mean like the iPhone SE with it's outdated processor? ;)
 
You mean like the iPhone SE with it's outdated processor? ;)
iPhone SE is more expensive than the basic iPad, though. It's the same $399 MSRP as the iPad mini 5 (which got the then current Apple A12 chipset).

Even then, a lot of folks are lambasting the iPhone SE for not having edge-to-edge display. :rolleyes:
 
I have criticised the iPad 7 for only having the A10, but only because the iPad 6 had the same. At the moment, it’s Mini, 2016 processor, bright spot risk or £769 starting price for a Pro. It almost doesn’t feel that there is a mid range option at the moment, while the 10.2 feels more budget in 2019/20 than the iPad 6 did in 2018.

Glad that the Mini form factor works for me, that’s for sure.
 
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