Ok, please help me out on this one with filling in the blanks. I've gone back and looked at past keynotes. I know Apple's numbers are usually rounded to some pretty even number, but this isn't making sense. First, the numbers: The A6 in the iPhone 5 was 2x faster in CPU and GPU than the A5. This is an older claim that is harder to find than current info on Apple's site so I've provided a screenshot from last year's iPhone 5 event: The A7 in the iPhone 5S is 2x faster in CPU and GPU than the A6. Scroll down on this page for proof: http://www.apple.com/iphone-5s/features/ The A7 in the iPad Mini Retina is 4x faster in CPU and 8x faster in GPU than the A5 in the first Mini. Scroll down on this page for proof: http://www.apple.com/ipad-mini/ Apple also claims that the iPad Air is 2x faster in CPU and GPU than the iPad 4 A6X. Scroll down on this page for proof: http://www.apple.com/ipad-air/ See the error in this logic? I know it says up to, but Apple is usually pretty conservative with these numbers. I also know that the iPad modeleven back in the X-less A4 and A5 days was usually clocked faster than comparable iPhone versions. Usually the iPhone was around 800Mhz and the iPad 1Ghz. But this is comparing A5 iPad to A7 iPad in the Mini's current jump. Why an 8x increase in GPU when the A5 iPhone 4S GPU is only 4x slower (2x and 2x) than the A7 in the iPhone 5S? I'm willing to admit that rounding errors or other things could exist, but we're talking an order of magnitude, a doubling of performance where there shouldn't be any. Furthermore it states that there is a 2x increase in speed for the iPad Air with the A7 over the A6X. But according to an article I saw from Anandtech, the GPU output from the A7 in the iPhone and the A6X seemed rather similar. Does anyone have good off-screen benchmarks you could post to compare? This leads me to believe that the A7 in the new iPads just may, in fact, really be different chips than the A7 in the iPhone. Sure, they are likely clocked faster. But I think they may have a different graphics chip aboard and Apple is simply just calling them all A7 to simplify things. This also gives me hope that we may yet see 2GB of RAM in these new iPads just because they seem to be different based on Apple's past performance numbers compared across the board. They are perhaps packaged with different GPUs so it's not out of the question to have different RAM packages installed. TL;DR: They are basically saying that the iPhone 5S A7 GPU is 4x faster than the iPhone 4S A5 GPU, but that the iPad Mini A7 GPU is 8x faster than the iPad Mini A5 GPU, suggesting a different chip or an X chip that is named A7 to keep it simple. Am I missing something here, or am I on to something? Please give me your feedback so we can figure this out. Thanks!