This really is starting to look like John Scully's Apple of the 1990s, with a bloated product line where customers weren't sure which Mac to get in a sea of devices with incomprehensible differentiators:
Steve came back with this basic product matrix:
... this saved the company. But Steve Jobs isn't here today to hit the reset button. I want Apple to be around for many years to come and I think it's time for Tim Cook to go off into the sunset before it's too late. There's gotta be someone at Apple who understood Steve Jobs' way of thinking and has the same ability to say "No" and organize the product line to simple, easy to understand choices:
iPhone - iPhone Pro
iPad - iPad Pro
MacBook - MacBook Pro
Mac Mini - Mac Studio
Studio Display - Pro Display XDR
iMac - iMac Pro
Watch - Watch Ultra
AirPods - AirPods Pro
That's it. Kill this new iPad, the iPad Air (in colours) becomes the iPad. The MacBook Air becomes the MacBook. The Mac Mini becomes the headless Mac to the Studio's pro counterpart, which can scale up to match the requirements of most pro users, capable of replacing the Mac Pro but keep the tower in the line for special orders.
They can make specialized devices for niche markets like Jobs' had the eMac for education outside of the consumer matrix. Maybe the Mac Pro tower is by order only with the Mac Studio's components, the same way Apple used to make servers with Mac components in a server tray case.
But this bloating product line with a confusing list of incompatible and even outdated accessories is going to blow up in Tim Cook's face. I hope someone tells him that and he steps aside in the interest of throttling back this unsustainable growth and keeping the company grounded.
Steve came back with this basic product matrix:
... this saved the company. But Steve Jobs isn't here today to hit the reset button. I want Apple to be around for many years to come and I think it's time for Tim Cook to go off into the sunset before it's too late. There's gotta be someone at Apple who understood Steve Jobs' way of thinking and has the same ability to say "No" and organize the product line to simple, easy to understand choices:
iPhone - iPhone Pro
iPad - iPad Pro
MacBook - MacBook Pro
Mac Mini - Mac Studio
Studio Display - Pro Display XDR
iMac - iMac Pro
Watch - Watch Ultra
AirPods - AirPods Pro
That's it. Kill this new iPad, the iPad Air (in colours) becomes the iPad. The MacBook Air becomes the MacBook. The Mac Mini becomes the headless Mac to the Studio's pro counterpart, which can scale up to match the requirements of most pro users, capable of replacing the Mac Pro but keep the tower in the line for special orders.
They can make specialized devices for niche markets like Jobs' had the eMac for education outside of the consumer matrix. Maybe the Mac Pro tower is by order only with the Mac Studio's components, the same way Apple used to make servers with Mac components in a server tray case.
But this bloating product line with a confusing list of incompatible and even outdated accessories is going to blow up in Tim Cook's face. I hope someone tells him that and he steps aside in the interest of throttling back this unsustainable growth and keeping the company grounded.
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