Staple's deal was the iPad Air 2 for 399. A good deal in its own right. But this deal is even better since you also get another 40 dollars off thanks to the Cartwheel coupon. That takes 140 dollars off the price. The best offer on Black Friday for an iPad Air 2 was Target's deal where you paid full price but they gave you a 125 dollar store credit. Today's deal is much better imo.