I purchased my iPad 4 from AT&T and received a hundred dollar discount for signing a two year contract. They currently don't list the iPad Air 2 yet but I don't see this discount listed for the others (maybe I missed it?). I'm going to need cell service so I wouldn't mind another contract. I use their 5GB plan. I see that they offer 20 month no interest financing. Thats based on the full price. Target usually has some sort of discount. Either a little off of the price or they include a gift card with the purchase. Plus there is a 5% discount if you use their Red Card.