Watch the concrete drop part, you can see the frame giving in and shattering the glass. This will happen inside a box too, the ipad will push against the inside of the case frame and give in. Thou the case properly will absorb some of the impact force, slowing the ipad.Get a new ipad air and get a outter box case for it and you be all set two go
Not sure why you're shocked. It's not soft. Belly flop from 10 feet up and then tell us how soft it is. There's still an impact and the dirt has little give to dissipate energy -- clearly visible in the slo mo. The bounce indicates that energy wasn't dissipated by the dirt.Im shocked all it took was soft dirt to crack the screen.