The first couple days it seemed like my iPad had an okay battery life, but now I can easily bring it down to less than 50% in a single day without too much trouble. If I don't charge it overnight, the next day within a few hours I'll be down to less than 20%. For example, charged it overnight and this morning just a couple hours later, I'm down to 80% and I really haven't used it much. Yes, I do have location services turned on, and the brightness was all the way up. But I am wondering now if those are everyone else's standard settings and still getting this WEEK LONG battery. I'm dead after two days! I do play WE RULE, but am probably on that app maybe 10 mins at a time 2-3 times a day. I read iBooks, play games, etc. maybe 1-2 hours tops per day.