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iPad Dominates Mobile Web Share with 77 Percent of April 2014 Traffic

Cuban Missles said:
All great points. I would like to add one more. Last year Apple had 81% of views (how many is that?) and this year they have 77% (again of wht?). The point being that if the total went up, then 77% could still be more views than last years 83%.

After all just because % of views went down we cannot assume that people stopped using their ipads. I just find this graph too vague to really have it add any significant value.
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Exactly. Percentages are meaningless unless you also know the amounts behind them.

Not to mention what they're being used for. E.g. it's likely that 100% of tablets being used as pilot flight bags, or medical record displays, or for enterprise field apps, do not show up in Chikita's stats.

Heck, if someone did nothing but surf this forum and Apple's forum all day, they would never show up in the stats either, since I'm pretty sure this site doesn't use them, and we know that Apple's site doesn't have ads.

They only count the ads served up by Chikita, and that only comes from a site using them.

For that matter, it's ironic that anyone would brag that they see MORE ads.
 
kdarling said:
Of course, if a browser tends to reload pages as the user navigates back and forth in a website, then that will multiple the ad impressions quite a bit. Something else to think about.

.
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No sarcasm, but is that how ad impressions are calculated? If I refresh macrumors' page from the same computer 1000 times in a short time, does macrumors get paid for 1000 impressions?
 
The title should clearly state "North America", so that we can easily identify that it's a somewhat useless statistics, since no one suspect that Apple holds the lion's share in North America, but the North America will only contribute <20% to the global tablet market in the next 3-5 years.
 
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tongxinshe said:
The title should clearly state "North America", so that we can easily identify that it's a somewhat useless statistics, since no one suspect that Apple holds the lion's share in North America, but the North America will only contribute <20% to the global tablet market in the next 3-5 years.
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It's not useless at all. It suggests (though doesn't prove) that iPad usage share is higher than its market share.
 
blackcrayon said:
No sarcasm, but is that how ad impressions are calculated? If I refresh macrumors' page from the same computer 1000 times in a short time, does macrumors get paid for 1000 impressions?
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In short, yes. That's why website owners are forbidden from using auto-refresh meta tags or code.

(Of course, your example of 1000 times is an unusual amount for one computer on one site. Some ad networks will notice that the same computer is doing it 1000 times and flag it for investigation, to see if the site owner is engaging in gaming the system.)

blackcrayon said:
It's not useless at all. It suggests (though doesn't prove) that iPad usage share (*) is higher than its market share.
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Actually, it can't suggest that, unless the chart also included the North American ownership share next to each entry.

For example, the chart shows that Google tablets saw 2.2% of Chikita web ads. Okay, but what percentage of all tablets, is the total ownership of Google tablets in North America?

Without the necessary corresponding info, the table is meaningless for actual usage comparisons.

(*) Assuming that usage is directly related to N.A. Chikita ad views, that is.
 
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kdarling said:
Actually, it can't suggest that, unless the chart also included the market share next to each entry.
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I thought it was already known that the iPad had less than 77% market share in the US- even if the article didn't state it. It's the whole reason why the statistic is even interesting. Macrumors certainly recognizes this with the tone of the headline and the article text :)
 
I'd like to see how many of the Android tablets sold are premium devices that are priced similar to that of the iPad, and how many are sub-$200 contraptions that people very quickly realize after buying that they're too horrible to use.

For example, this guy that I know got this Telstra Android tablet off eBay for $50. He said people get them free with their Telstra contracts, but no-one wants them so they try offload them on eBay. I'm not surprised that no-one wants them, seeing as the only use he could find for the tablet was clock :eek: He has an iPad as well, which he actually uses.

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blackcrayon said:
No sarcasm, but is that how ad impressions are calculated? If I refresh macrumors' page from the same computer 1000 times in a short time, does macrumors get paid for 1000 impressions?
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That's true if MacRumors runs ads that pay per impression. But for the reason you've pointed out (among others) the pay-rate for ad-impressions is very low... It'd be more likely that MR uses pay-per click ads instead.
 
Funny how Apple gets criticized for so-called planned obsolescence, but also for not making their devices obsolete fast enough. Can't win for losing.
 
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