Today and tomorrow at Staples (go to their site and click on the weekly ad, then on the link to PCs and tablets) the 16 gig models of the Air 2 and Mini 4 are 100 dollars off. I've been wanting a Mini 4 but never at full price. I didn't really look forward to fighting the Black Friday crowds, so when I saw this deal I jumped on it. I went to Target and had them price match the Mini 4 for 299. IMO it's a fair price for a really good tablet. The colors on this thing are so much more vibrant than on the older Minis and even as good or better than on the Air 2.