I understand all of the points that you've outlined, but you're making a lot of inferences and speculations. You have no way of knowing how many people buy the Mini because of the price and how many buy for the form factor.
You're also making assumptions about Apple's "vision of productivity". I'm just looking at the raw numbers and noting that the Mini line is seeing an increase in sales as iPad sales as a whole go down. As I said, the Mini may not be Apple's main priority but it certainly seems to be worth keeping in their lineup for the foreseeable future.
The 9to5 mac article cited another article that broke the sales figures down. The numbers detailed that when iPad mini 1, 2, and 3 were all sold at the same time, iPad mini 1 had the highest of all three. When iPad mini 1 was discontinued, iPad mini 2 became the highest selling iPad mini. At the time that you had iPad mini 2 and 3 sold together, the capacities were 16GB for 2 and 3, 32GB for 2, and 64GB and 128GB being exclusive to 3. This very strongly suggests that people buying iPad minis didn't care about specs as much as they did about price. Why else would anyone buy an A5-powered iPad mini 1 in late 2014/early 2015? It's a terrible buy unless you're solely buying it to save money.
Also, not sure where an "increase" was noted in that article. The entire iPad line as a whole is declining, however, in terms of the best seller by individual model, the iPad Air 2 sold more than any one individual mini. Looking at ALL of the data in summation, it would appear as though people buying iPads are predominantly in one of two camps, either buying the cheapest mini or buying the current Air. At least that's what those numbers suggest.
Because Apple didn't announce a new product line when the mini 3 was announced. The Air got refreshed and so did the mini. When the mini 4 was announced, Apple had a brand new product - the iPad Pro - which was their main focus for the event. The iPad Air line didn't get an update at all last year, yet you're worried about the mini line dying because less time was spent discussing the mini 4 during the keynote than the mini 3.
You don't read what gets posted on this site much, do you?
There was a rumor that accurately predicted that there would be no Air 3 launch last year. That same rumor predicted that the mini 4 would be the last generation of the device. Considering that Google stopped making the iPad mini's chief competitor last year when it was more or less agreed by everyone and their mother that the mini tablet trend had more or less died in favor of phablets and considering that the only thriving mini tablets on the market are extremely cheap pieces of crap (and that Apple prides itself on not making cheap pieces of crap), this wasn't far fetched at all.
So, no, the lack of iPad Air 3 mention at that keynote didn't worry me in the slightest (BECAUSE I FOLLOW THE RUMORS). Apple very obviously hasn't given up on the 9.7" iPads, especially not with the rumors that one will be announced a week from now.
The iPod touch got the A8 first, but clocked slower than the iPad mini's A7, so in some tests the A8 beats the A7 and sometimes it's the other way around. That didn't last long, though, and now the iPad mini 4 crushes the iPod touch 6th gen in performance.
Cool story, bro. Not exactly relevant to my point.
Sorry, I meant the iPad portion of the event. But that only further strengthens my point. There was simply no time for an iterative iPad mini update.
If you're Apple and you're banking on the iPad mini to save your failing product line, you will sure as hell give it as much press as you can to get people excited about it, even if it means an additional 30 seconds to talk about it. Apple very clearly ISN'T banking on the iPad mini to do anything other than convince budget-minded customers that they should buy an iPad and that's why it didn't get either a silent launch or a full mention (both of which are historically better signs of enthusiasm from Apple than a lackluster mention).
Calm down. Lmao You're getting way too emotion about this. So you're saying I have no facts to back up anything I'm saying, then post below how the iPad mini was the best selling category of iPads last year. Thanks for backing me up so I didn't have to go find a chart for you.
Way to only read half of the story.
It tells me that the iPad mini 3 wasn't really an upgrade over the iPad mini 2, and people knew that, so they saved $100 and went with the iPad mini 3 without a fingerprint scanner (AKA iPad mini 2).
No, they all bought first generation iPad minis. You'd know this if you actually read the article in question and actually knew what you were talking about.
So what? As long as Apple is making money off of them and keeping people in their ecosystem, who cares if it's mainly people wanting the cheapest iPad?
Apple cares. You'd know this if you knew anything about Apple. They're not out to play the numbers game. They don't go out an make cheap products for the masses. That's not Apple's MO. It never has been.
Which would still be more expensive than the iPad mini if Apple wants to make the same amount of profit, which would cause some to look at the competition. See comment directly below.
You make my brain hurt and not in the good kind of way. I can only assume that you were comparing two iPads (mini and Air) with the exact same specs, and even if you were, I'm not sure why you'd be trying to make that point as it is irrelevant.
The original iPad Air at 16GB sells for the same cost as the iPad mini 4 at 16GB. Some see the size to speed trade-off as making the two equivalent options, hence their equivalent pricing. Now imagine a world where there isn't an iPad mini. Apple could still sell the original iPad Air alongside the Air 2 and whatever they're going to announce a week from now and all of the pricepoints will have been met.
The iPad 2 was still at least $100 more expensive than the cheapest iPad mini. See comment directly above.
They could've charged as much or as little as they wanted for the iPad 2. It didn't change the cost of producing them, which, at that point, was pretty much nil relative to the newer models.
You're right. The iPad Air 2 sells better than any other individual model iPad, so all the other iPads are doomed. Goodbye mini. Goodbye Pro. You aren't selling as much as or more than the iPad Air 2, so your product line is clearly getting axed.
Right. Because that's the point I was trying to make. Seriously, are you for real?
I'd bookmark this topic and come back when Apple announces the iPad mini 5, but I don't care enough to do that, and I'm sure someone in the future will come across this topic and say something.
I'd love to be wrong. Sadly, you don't have anything other than a one-dimensional interpretation of an article you clearly don't know much about to prove me wrong.
Gets on me for not backing my comments with facts, then backs them up for me, then pretends to know why the majority are buying their iPads.
Really, at this point, I'm getting on you for trolling.