really, the only way i see this ipad mini making sense from a business standpoint for apple Is to have all sales tied into a cellphone carrier contract to subsidize the cost to 99-149 bucks for an iPad mini. My guess is they will make them all 8GB. With an iPad mini, at lets say 299 with no contract. (probably what it would cost for it to be profitable), why would anyone ever consider a 299 iPod touch? And why would anyone go with the iPad mini at (probably 8gb of storage) vs a 199 kindle fire? Or a 399 iPad 2 with double the storage? The only Way to differentiate this product from the rest, and make this seem attractive for consumers with the same quality product that people expect from apple Is thru cellpphone subsidies. I have yet to see this idea published, and we''ll see what happens, but in my opinion, an iPad mini has to be as cheap (or cheaper) than competition. (Including your own product line). The competition is fierce with the 199 kindle fire hd. (Which is awesome btw) Apple won't be able to hit that price without taking a loss on the sale. Which unlike amazon, they don't do. I think this would be the only way apple benefits. And I do not think apple is stupid. I think they will do the smart thing if making an iPad mini. Think about it.....an iPad at 99 bucks? One heck of a sales pitch! But With a minimum of 10 dollar a month to add the tablet to your existing data plan of $50" but you are gonna need a bigger data plan, cuz your gonna use this as your GPS instead of ur smartphone since it's bigger, and your gonna buy one for your wife and all your kids, so you get a bigger data plan? This is a home run for Verizon and AT&T..