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iPad Mini Sales Overtaking iPad Sales Faster Than Apple Expected
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extricated
macrumors 6502
likemyorbs
macrumors 68000
I still prefer the full sized iPad. Just make it thinner and lighter and remove the edges on the sides
eiuro
macrumors member
Cost
I don't think it has anything to do with size. I think it's cost. If you give people both options at the same price people are going to go with the iPad 4. Now thats obvious but if you made the iPad mini $50 less they'd still get the iPad 4. It's cost and it's a new apple product. Most non-apple users think of their products as super expensive so when something comes on the market they can afford then they'll jump on the boat. I'm not sold on this being a permanent trend.
I don't think it has anything to do with size. I think it's cost. If you give people both options at the same price people are going to go with the iPad 4. Now thats obvious but if you made the iPad mini $50 less they'd still get the iPad 4. It's cost and it's a new apple product. Most non-apple users think of their products as super expensive so when something comes on the market they can afford then they'll jump on the boat. I'm not sold on this being a permanent trend.
Rogifan
macrumors Penryn
Where is this data being sourced from since Apple doesn't break out sales between full sized iPad and the mini? Are these just estimates and checks within the supply chain? 😕
Also did Apple provide an ASP for the iPad in their last conference call? I know they did with the iPhone and the number barely dropped which indicated the mix of phone sales probably wasn't weighted to the 4/4S.
Also did Apple provide an ASP for the iPad in their last conference call? I know they did with the iPhone and the number barely dropped which indicated the mix of phone sales probably wasn't weighted to the 4/4S.
Just speculation on my part, but I suspect that the smaller size is much less a factor than people just wanting a lower price.
It's not that it wouldn't sell, it's that the combination of price and specs arguably isn't competitive enough and it risks Amazon and others bringing apple's tablet market share way down. I know this is just anecdote, but I know a number of people who have bought other small tablets ($199) instead of an iPad or a mini. And sure, Apple is still bringing in the profits, but how long before their tablet market share goes the way of their phone market share?
Apple will need to up specs, drop prices, or both, and fairly soon.
It's not that it wouldn't sell, it's that the combination of price and specs arguably isn't competitive enough and it risks Amazon and others bringing apple's tablet market share way down. I know this is just anecdote, but I know a number of people who have bought other small tablets ($199) instead of an iPad or a mini. And sure, Apple is still bringing in the profits, but how long before their tablet market share goes the way of their phone market share?
Apple will need to up specs, drop prices, or both, and fairly soon.
I am buying an iPad mini
LOVE my iPad, but I am buying an iPad mini for travelling.
The smaller, lighter form factor will be a much better fit for travelling overseas for 2 months.
The old one will ( temporarily ) get left for the kids so they can use it for FaceTime chats with us while we are away.
Now just waiting to see when the next iteration will be released along with the next iPhone as I will update that while I am at it. 😀
LOVE my iPad, but I am buying an iPad mini for travelling.
The smaller, lighter form factor will be a much better fit for travelling overseas for 2 months.
The old one will ( temporarily ) get left for the kids so they can use it for FaceTime chats with us while we are away.
Now just waiting to see when the next iteration will be released along with the next iPhone as I will update that while I am at it. 😀
WilliamLondon
macrumors 68000
I am stunned that people think it's all about price, when for many (most, all?) it is all about size. If you offered me an iPad 4 and an iPad mini at the same price, I would choose the mini. If you charged more for the mini than an iPad 4, I would still choose the mini. I'm not alone, this forum is filled with so many stories of people who have both the bigger iPad and the mini and yet they prefer the mini - understand this: it's all about size. This price thing is a way to look at the world very simplistically while ignoring the fact size to you doesn't matter as it does to lots of others of us - we're not all the same.
The current retina ipad is chunky, makes me miss the ipad 2. I think the weight difference makes the ipad mini more attractive than the screen size. When you pick up an ipad mini, it feels like the weight a tablet should be to hold comfortably.
SlCKB0Y
macrumors 68040
I can't see any evidence supporting this assertion. What on earth is this statement being based on?
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You're claiming that most or all people are choosing iPad mini not because of price but on size? Based on what?
SlCKB0Y
macrumors 68040
I got an iPad Mini as a gift from my boss, and at first I thought it was a waste of money, but I fell in love with the thing after using it the first day. It just feels like the perfect size and weight. I can actually type on it without feeling like I am stretching my thumbs, and I feel like it's light enough where it doesn't feel too heavy to use for long periods of time. And even though it's not a retina display, it still looks much better than the iPad 2. I can't wait to see what a retina display looks like on this device and if it will be noticeable enough to even warrant upgrading.
phillipduran
macrumors 65816
My full size iPad is collecting dust. I only use my mini now. Price is also a big factor in this as well I think.
Michael Scrip
macrumors G3
Maybe Apple doesn't care about market share. Let's see what happened since Apple's phone market share went down:
Apple has already demonstrated that you can excite developers even if you don't have the highest number on the market share chart.
You can also make the most money despite not being on top of the market share chart.
And there are plenty of accessories for iPhones even if they don't have the most market share.
So... what exactly is the desire to have the most market share?
Rogifan
macrumors Penryn
How many people around here have said they prefer the larger iPad but bought the mini because it was cheaper? I'd love to see what the full size iPad sales are compared to the mini when it gets the mini's form factor and is thinner and lighter.
I think this is a bit of a one-off, because the Mini is a new product and lots of sales that would have been second iPads went to Mini instead. In the future there will be a Mini replacement cycle and a iPad replacement cycle, and if Apple is smart they will alternate periods where one has a major upgrade and the other has a minor upgrade so as not to stress the supply chain for any one component.
MagnusVonMagnum
macrumors 603
I seem to recall Steve Jobs downplaying a smaller iPad as bad news. How ironic. 😉
I'm just waiting for a Retina version to use one as a home theater remote/coffee table surfer, although I'd prefer a slightly lower price ($199 would be great for a non-retina version; maybe they'll have a sale on the previous model at that time).
I'm just waiting for a Retina version to use one as a home theater remote/coffee table surfer, although I'd prefer a slightly lower price ($199 would be great for a non-retina version; maybe they'll have a sale on the previous model at that time).
Yes it's the world upside down, reading all the hundreds of posts around here the last two years of people mocking smaller tablets...until the ipad mini.
That only works to a point. If market share gets too low, sales and profits drop. Apple is still making a great profit, but the question is looking forward, how long will that last?
Just look at Apple's stock price, compared to the high of $700 it was at not that long ago.