. I think a better name for this device would have been iPad Air. That would be a more defining name and better relay it's concept. This coming from my 6 years of Mac ownership and evolution owning the iPod, iMac 20", iPhone 3GS, iPhone 4, iPad 1, iPad 3, and now this iPad Mini. iPad Mini is a very small name for a very big product. Like the iPad 1 I believe it's hype is understated and it's significance will be better perceived as time goes by. .