Here's a frame of reference for the ipad negativity: a link to this forum for when the original ipod was introduced: http://forums.macrumors.com/showthread.php?t=500 Some of the comments: Great just what the world needs, another freaking MP3 player. Go Steve! I still can't believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently! Why oh why would they do this?! It's so wrong! It's so stupid! All that hype for an MP3 player? Break-thru digital device? The Reality Distiortion Field™ is starting to warp Steve's mind if he thinks for one second that this thing is gonna take off.