Steve Jobs and Apple are again proving their mastery of public relations. The entire world's tech media was focused on last January's iPad announcement. And when Steve sat down and demoed iPad for the first time, the world instantly forgot all the half-baked vaporware "slates" that were mashed up for CES. It was as though CES had never happened.
Next month, the tech media will again cover the iPad 2 announcement. The same thing will happen, with one major difference. Once again, all the bogus iPad-wannabes will be forgotten the moment Steve whips out iPad 2. But this time the rest of the world's media will also cover the iPad 2 rollout. Why? Because the Daily will be rolled out at roughly the same time, if not on the same stage. And the Daily represents the future of "professional journalism" and "big publishing" whether it succeeds or fails. Not because of its politics.
If the Daily can make money, we'll see an avalanche of similar iOS apps from all the major media conglomerates. If the Daily fails, then professional print journalism (as a business) is dead, and TV journalism and bloggers have taken over.