iPad on BBC Formula 1 Coverage

Discussion in 'iPad' started by smiddlehurst, May 15, 2010.

  1. smiddlehurst macrumors 65816

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    #1
    Just switched on the qualifying from Monaco and the BBC presenter is holding an iPad! Be very interesting to see how they're using that device but it makes a hell of a lot of sense as a way to deliver show notes etc. Plus of course there's the F1 live timing app which is probably very useful for the team when they're in Monaco as it's far harder to get around the paddock and other locations. Looks good too :D
     
  2. pmaw030180 macrumors newbie

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    #2
    yup just seen it too! Was about to post as well. Yes I wonder what he is using it for and what program.
     
  3. smiddlehurst thread starter macrumors 65816

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    #3
    One thing, pretty sure it ain't product placement as it's the BBC and such things are frowned upon...

    Thinking about it a bit more I wonder if they've decided to use it just for Monaco purely because the presenting team are separated from the paddock for (I think) the only time on the calendar. There's the F1 app obviously but if they built a mini web site for it they could easily deliver all the info they wanted as show notes between live segments. They've also been using a blackberry in the after-show forum to take e-mails from viewers so it could replace that as well.

    Bit surprising he's hanging on to it but then again they ARE on a boat where every flat surface seems to have been stolen by the camera crew. Would be a bit embarrassing to put it down and hear a forlorn *splash* a few seconds later...
     
  4. Rhalliwell1 macrumors 6502a

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  5. weckart macrumors 68040

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    #5
    They were much in evidence during BBC's recent election coverage. Used by presenters to show moving charts and other useless stats to the cameras.
     
  6. scottness macrumors 65816

    scottness

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    #6
    Nice... Haven't seen that around these parts yet.
     
  7. smiddlehurst thread starter macrumors 65816

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    #7
    Ahhh, they've kicked the cameraman out of the Jacuzzi and he's using the deck around that as a place to stash the iPad. Oh, and the BBC text feed says he's using it to replace his normal clipboard.
     
  8. MecPro macrumors 6502

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  9. Harmush macrumors 6502a

    Harmush

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    #9
    hes got it again now.


    first time i have noticed one on TV in UK
     
  10. LaNex macrumors 6502

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    #10
    Jake Humphrey and an iPad. Be still, my beating heart ! ;)
     
  11. northernbaldy macrumors 6502a

    northernbaldy

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    #11
    hmm, iPad

    I can't wait for the 28th! this Macbook is burning its way through my legs
     
  12. mattyuk macrumors 6502

    mattyuk

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  13. northernbaldy macrumors 6502a

    northernbaldy

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    #13
    yes, you should

    go lotus woooo
     
  14. Gav2k macrumors G3

    Gav2k

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    #14
    He had it last week too. Just a wifi model though! I think given the world wide coverage steve has had something to do with it.
     
  15. smiddlehurst thread starter macrumors 65816

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    #15
    Again, bearing in mind the BBC policy which basically prevents any sponsorship or tie-in deals whatsoever, I REALLY doubt it's product placement from Apple.
     
  16. One Love 1867 macrumors regular

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    #16
    Bleurgh, this isn't helping my pre-launch anxiety..

    I really don't think it's product placement, though. In terms of notes or displaying statistics and what have you - things that the iPad is quite good at - I think it could simply be a case that he's using his own iPad for his own usage to assist him present the show.

    Fair play I guess, it's an interesting public use of it anyway!
     
  17. colmaclean macrumors 68000

    colmaclean

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    #17
    I wonder if DC could fit an iPad in his mouth.
     
  18. Gav2k macrumors G3

    Gav2k

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    #19
    given the amount of advertising in f1 I really don't think the BBC has the same blocks applied.
     
  19. BergerFan macrumors 68020

    BergerFan

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    #20
    Great stuff! I wonder if he'll rock the iPad in the post race 'F1 Forum', replacing the Blackberry...

    Hopefully, he's checking out this F1 site for research purposes:[/shameless plug]:D
     
  20. MacMojo1 macrumors member

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    #21
    F1live coverage app

    It's great other than paying for the renewal every year
     
  21. smiddlehurst thread starter macrumors 65816

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    #22
    No no, that's advertising for the sport that they're broadcasting in the same way that you get adverts at the side of a football pitch. The BBC cannot have product placement for anything that THEY produce, in this case the links in-between the racing. From their editorial policy:

    Same for Product Prominence

     
  22. sectime macrumors 6502a

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    #23
    Does the app work in Europe?? I'm very happy with it $32. is a bit steep in price.
     
  23. Richdmoore macrumors 68000

    Richdmoore

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    #24
    I would love if indycar had an app as good as the f1 live app (I played with it at the apple store's on a demo iPad.). Great program. The indycar app is terrible, and the real indycar web site uses flash......

    As an auto racing fan, I would also like to see sports such as indycar, f1, and the Red Bull Air Race have a legal way to watch the race on an iPhone or iPad, either live or since i usually am at work during the races, at least soon after the race is run have the race available for download. I would easily pay $30 a year to watch races on the go.

    Edit: I found this post about T.K. using an iPad during the Long Beach G.P. Now we need to get that app into the general public's hands!
     
  24. Kobra macrumors regular

    Kobra

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    #25
    ...it was made for Europe by europeans (Soft Pauer Ltd is a British company);)
     

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